Comprehensive Rebranding: Strategic Workshops to Launch

Comprehensive Rebranding: Strategic Workshops to LaunchComprehensive Rebranding: Strategic Workshops to Launch

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Beck Pearson

• Feb 22

Rebrand, Digital & Content Production

The project began with strategic workshops to clarify the direction of new course material and its public presentation.

I defined a brand direction and digital framework, working with a designer who developed the visual identity within that structure. The website was repositioned to present the programme as a cohesive offering rather than a series of individual releases.

Production was executed on location in Berlin over three weeks. I coordinated filming schedules, locations and shoot logistics, overseeing capture and delivery to post-production.

A central concept film was developed to establish tone ahead of launch, supported by photography and video assets for ongoing communication.

Creative Direction Production Figma

Anna Gudvin · Heed Collective

pro

• Mar 26

Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.

What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve

We don’t launch brands — we build culture for humans, ethically.

And one thing we always add:

→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.

Completed work

brandguidelines brandidentity brandstrategist Brand Strategy Figma

Victrex Graphics

• Mar 27

Awesome!

Carol Munar

pro

• Mar 27

This is the first version of my new portfolio, created entirely with Claude Code. However, it’s not just any AI-generated portfolio. I've designed a new version that showcases me as a designer while telling small stories through the items in the hero section. It reveals where I’m from, my favourite movie, and my hobbies, all as a way to express my designer personality.

The case studies offer different narratives; I envision sharing my work with a friend over dinner at my house. The biggest challenge with designers' portfolios is the limited time viewers have to see them and get to know me better. Therefore, I aim to create an experience that allows users to play and explore.

claudecode portfolio Figma

Yurii Lysyshak

pro

• Mar 27

Planning for tomorrow is difficult when important details are missing. We recently finished working on Kurio. This platform provides users with a complete view of their financial health. A single dashboard brings everything together so you always know exactly what you have. Key features to help manage money: 🏦 Link active bank accounts 📈 Follow current stocks 🪙 Watch crypto investments 📊 Consult with the built-in AI assistant Having accurate information enables people to act confidently.

Completed work