I founded and led Salt Content, a storytelling-focused marketing and communication studio where we “added a little salt” to every narrative we shaped. As CEO, I directed a team of dozens of professionals working across strategy, content, design, digital marketing, and multi-channel communication. We supported international companies in crafting clear, distinct narratives that stood out across online platforms, TV channels, magazines, and radio.

Under my leadership, the studio developed and executed campaigns with multi-million-euro budgets, delivering brand strategy, storytelling, digital communication, and full-scale marketing execution. Salt Content became one of the projects I’m most proud of — a place of creativity, structure, and strategy to help brands communicate with clarity and impact in busy, competitive markets.