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Concept, Brand Creation & Platform Build
ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity.
I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you explore ideas without fully committing to building them? 👀
I used Figma Make to quickly generate a website layout and then test two different color directions on top of it.
For early exploration, having a solid base to experiment on makes conversations much clearer and helps move decisions forward.
If you’ve been curious about Figma Make, this could be a simple way to bring it into your process. 🙌
Just started my Figma course early this year, and whenever I see exciting projects like this, it just keeps me motivated 🙌.
1 Page Minimalism // Arvi Studios
Arvi Studios is a 3D design studio specialising in high-end interior and exterior renders.
The brief was clear: let the work speak. Creating an immersive, gallery-like experience that was minimal, spacious, and entirely focused on their visuals.
Neutral tones and intentional spacing paired with soft but immersive animation so the imagery could take centre stage.
Built in Webflow as a single-page portfolio with a CMS powering effortless category filtering and a custom randomised hero that displays a different render on each load. Bespoke interactions throughout, with performance carefully optimised for the high-resolution imagery involved.
Big thanks to the team at Arvi Studios for trusting me with this one. Check it out at arvistudios.com.au
Elegant and useful!
If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
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