Comprehensive ARIE Platform Build for Artist Growth & Learning

Comprehensive ARIE Platform Build for Artist Growth & LearningComprehensive ARIE Platform Build for Artist Growth & Learning

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Beck Pearson

• Feb 22

Concept, Brand Creation & Platform Build

ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity.

I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.

Brand Strategy Business Strategy Creative Direction Figma

Chantal Jemmott

pro

• Mar 24

Sometimes a small detail can shape the entire identity.

An architecture and interior design studio, wanted a brand that felt more approachable within the industry.

One small detail became key: the dot in the name.

Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.

That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.

Do you usually find concepts in small details like this, or start from something bigger?

branddesigner brandingstudio architecturebranding Brand Design Brand Strategy Adobe Illustrator Adobe InDesign Figma

Hafiz Ahmad

pro

• Mar 24

The colors are so perfect!!!🔥 🙌

Jeremie Lasnier

max

• Mar 24

Case study: KEEPON

KEEPON is an AI-powered fitness platform designed to help users stay consistent through streaks, progress tracking, and personalized coaching.

We designed the brand, product experience, and website to create a system that feels structured, motivating, and easy to follow. The focus was on making progress visible, reducing friction, and turning workouts into a habit users can actually maintain.

Check it out