Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-ba...

Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-ba...Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-ba...

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Beck Pearson

• Feb 22

Branding, Web Design & Positioning

Brand strategy and website structure developed for a Lisbon-based buyer’s agent supporting international clients relocating to the city. Although the company operated as an advisory service rather than a traditional brokerage, this distinction was unclear in its presentation.

I repositioned the business from property seller to decision partner, shifting communication away from listings and toward guidance, neighbourhood insight and long-term suitability.

I defined the strategic framework, tone of voice and visual direction, working with a graphic designer who developed the brand identity within that structure. The website architecture was rebuilt around relocation scenarios and advisory value rather than inventory browsing.

Brand Design Business Strategy Creative Direction Figma

Chantal Jemmott

pro

• Mar 24

Sometimes a small detail can shape the entire identity.

An architecture and interior design studio, wanted a brand that felt more approachable within the industry.

One small detail became key: the dot in the name.

Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.

That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.

Do you usually find concepts in small details like this, or start from something bigger?

branddesigner brandingstudio architecturebranding Brand Design Brand Strategy Adobe Illustrator Adobe InDesign Figma

Hafiz Ahmad

pro

• Mar 24

The colors are so perfect!!!🔥 🙌

Jeremie Lasnier

max

• Mar 24

Case study: KEEPON

KEEPON is an AI-powered fitness platform designed to help users stay consistent through streaks, progress tracking, and personalized coaching.

We designed the brand, product experience, and website to create a system that feels structured, motivating, and easy to follow. The focus was on making progress visible, reducing friction, and turning workouts into a habit users can actually maintain.

Check it out