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Created and developed from concept to market. I defined the positioning, brand architecture and long-term direction, establishing it as a restrained, design-led label rather than a trend-based jewellery line.
I built the identity system from the ground up, including naming, visual language, tone of voice and product narrative. Product development spans concept design, prototyping, supplier coordination and production oversight, ensuring consistency between idea and execution.
I directed all campaign development, including shoot concepts, art direction, casting and visual rollout across digital channels. E-commerce structure, pricing strategy and launch sequencing were defined to support sustainable growth rather than rapid volume.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
How do you explore ideas without fully committing to building them? 👀
I used Figma Make to quickly generate a website layout and then test two different color directions on top of it.
For early exploration, having a solid base to experiment on makes conversations much clearer and helps move decisions forward.
If you’ve been curious about Figma Make, this could be a simple way to bring it into your process. 🙌
Just started my Figma course early this year, and whenever I see exciting projects like this, it just keeps me motivated 🙌.
Exciting to see this going live.
Really like the softness of the visual language — the UI feels clean without losing warmth. That balance is harder than it looks.
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