Freelance Performance Marketing Specialists in IndiaFreelance Performance Marketing Specialists in India
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Rohit Shihora's avatar
Rohit Shihora
proMumbai, India
The only person you need to strategize your marketing
9x
Hired
5.0
Rating
47
Followers
The only person you need to strategize your marketing
Cover image for Role-Based Demand Creation System
Role-Based Demand Creation System
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22
Cover image for Multi-Service Ad System for a Beauty Booking Platform in Dubai
Multi-Service Ad System for a Beauty Booking Platform in Dubai
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Cover image for High-Budget Meta Ads System for Insurance Leads
High-Budget Meta Ads System for Insurance Leads
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94
Cover image for 90 Days. 1.09M Impressions. From Scratch.
90 Days. 1.09M Impressions. From Scratch.
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49
Performance Marketing Specialist(3)
Manasvini Ligga's avatar
Manasvini Ligga
India
Put your digital marketing on auto pilot 💸
Put your digital marketing on auto pilot 💸
Cover image for Scaled Ecommerce Kids Store to ₹3.87L/Month at 5.6X ROAS
Scaled Ecommerce Kids Store to ₹3.87L/Month at 5.6X ROAS
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10
Cover image for The SaaS triangle - more
The SaaS triangle - more leads, better quality, same budget As a marketer, this is frustrating to explain to clients that its almost impossible to achieve and is contradicting in nature. Qualified leads will always cost you more than unqualified ones. The math is simple: More qualified leads = Lower total lead volume (at the same budget) Therefore cost per lead & cost per ICP lead are almost always inversely proportional Marketing teams get measured on SQL and pipeline numbers. That's sales territory, plain and simple. So what do we actually have control over? Cost per ICP lead This is a true north metric I've found. Optimize for this relentlessly.
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Cover image for Indian Supplement Brand - 2.6X Revenue Growth
Indian Supplement Brand - 2.6X Revenue Growth
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Cover image for Omni-Channel Marketing Strategy for B2B SaaS
Omni-Channel Marketing Strategy for B2B SaaS
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33
Performance Marketing Specialist(13)
Ashish Gupta's avatar
Ashish Gupta
Delhi, India
8+ Years in Performance Marketing | 30Cr Managed | 3.5x ROAS
New to Contra
8+ Years in Performance Marketing | 30Cr Managed | 3.5x ROAS
Cover image for 🚀 Performance Marketer | Meta,
🚀 Performance Marketer | Meta, Google & TikTok Ads I help eCommerce and DTC brands scale profitably through data-driven paid advertising. From campaign strategy and account setup to creative testing, conversion tracking, and ROAS optimization, I manage the entire performance marketing funnel. 📈 Experience managing multi-crore ad budgets 🎯 Expertise in Meta, Google & TikTok Ads 🛒 Specialized in Shopify & eCommerce growth 📊 Focused on scalable customer acquisition and profitability Looking to grow your brand with paid media? Let's connect.
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Cover image for Outcasts – Performance Marketing Case
Outcasts – Performance Marketing Case Study Overview Outcasts is a premium fashion and streetwear brand where I have been leading performance marketing initiatives for over a year. My role involves managing high-scale advertising budgets across Meta and Google Ads, driving customer acquisition, revenue growth, and profitability through data-driven marketing strategies. The primary focus has been building a scalable full-funnel growth engine while optimizing acquisition costs, conversion rates, and overall return on ad spend. Objective Scale revenue while maintaining profitability. Increase customer acquisition through Meta and Google Ads. Improve ROAS, conversion rates, and customer lifetime value. Build a sustainable growth framework for long-term brand expansion. Challenges Scaling ad spend efficiently in a highly competitive fashion market. Managing creative fatigue and audience saturation. Maintaining profitability while increasing revenue. Continuously improving conversion rates across the customer journey. Solution & Approach Developed a full-funnel acquisition and retention strategy. Implemented advanced audience segmentation, including broad, lookalike, and retargeting campaigns. Established a structured creative testing framework across creatives, offers, and messaging. Leveraged GA4, Meta Ads Manager, Shopify Analytics, and performance dashboards for data-driven decision-making. Optimized landing pages, product pages, and campaign structures to improve ROAS and customer acquisition efficiency. Results Meta Ads Performance (Jan – Jun 2026) Ad Spend: 2.05 Crore+ Attributed Revenue: 4.54 Crore+ Purchases: 15,000+ Average ROAS: 2.21x Impressions: 7.39 Crore+ Reach: 71.9 Lakh+ Blended Business Performance (Jan – Jun 2026) Total Store Sales: 7+ Crore Sessions: 2.36 Million (+82%) Orders: 25,700+ (+62%) Sales Growth: +90% Long-Term Account Management Monthly Budget Managed: 40L–₹50L+ Average ROAS: ~3x Successfully scaled the brand while maintaining profitable customer acquisition and sustainable growth. Key Learnings Creative testing remains the largest growth lever in fashion e-commerce. Audience expansion combined with creative diversification enables sustainable scaling. Full-funnel optimization significantly improves both revenue and profitability. Strong alignment between performance marketing, creative strategy, and website experience drives long-term growth. Project Impact Over the past year, I have helped Outcasts scale into a stronger D2C fashion brand by managing 40L–₹50L monthly advertising budgets, generating 7+ Crore in blended sales within 6 months, and building a scalable acquisition and retention framework that supports continued revenue growth and profitability.
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Cover image for I help brands grow through
I help brands grow through performance marketing by running high-converting Facebook & Google ad campaigns. From strategy and audience targeting to scaling profitable campaigns, I focus on driving measurable results more traffic, leads, and sales with optimized ROAS. Worked with e-commerce and D2C brands on: • Meta Ads (Facebook & Instagram) • Google Ads • Retargeting & Funnel Optimization • Creative Testing & Scaling • Conversion Tracking & Analytics Always open to connecting with brands and businesses looking to scale digitally.
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Cover image for Zeodra Fashion – Performance Marketing Overview Zeodra
Zeodra Fashion – Performance Marketing Overview Zeodra Fashion is a D2C fashion brand where I led performance marketing efforts across Meta and Google Ads. My focus was on scaling revenue profitably, improving customer acquisition, and building a sustainable growth engine through full-funnel marketing strategies. Over the course of the project, I managed ₹4.5+ Crore in ad spend, generating ₹15+ Crore in revenue with an average 4x ROAS. Objective Scale revenue while maintaining profitability. Increase customer acquisition at a sustainable CAC. Improve ROAS through audience, creative, and funnel optimization. Build a scalable Meta and Google Ads ecosystem. Challenges Increasing competition in the fashion industry. Rising CPMs and acquisition costs. Creative fatigue affecting campaign performance. Scaling budgets without impacting profitability. Core Problems Identified Audience saturation in key segments. Inconsistent creative performance. Conversion drop-offs across the purchase funnel. Limited scalability of winning campaigns. Solution & Approach Built a full-funnel strategy covering prospecting, retargeting, and retention. Implemented continuous A/B testing of creatives, audiences, and offers. Leveraged catalog sales, dynamic retargeting, and lookalike audiences. Optimized landing pages and product pages to improve conversion rates. Monitored key KPIs including ROAS, CAC, CTR, CPC, and AOV to guide scaling decisions. Results Overall Performance ₹4.5+ Crore Ad Spend Managed ₹15+ Crore Revenue Generated 4x Average ROAS 20% Profit Margin Achieved 4-Month Performance Snapshot Ad Spend: ₹1.85 Crore Revenue Generated: ₹4.16 Crore Purchases: 13,749 Impressions: 7.39 Crore+ Reach: 67 Lakh+ Average ROAS: 2.24x Key Learnings Consistent creative testing is the biggest driver of scalable growth. Full-funnel marketing significantly improves overall account performance. Data-driven optimization helps maintain profitability while scaling budgets. Small improvements in conversion rates can have a substantial impact on ROAS and revenue. Project Impact Successfully scaled Zeodra Fashion through strategic media buying, creative optimization, and performance-focused decision-making, generating ₹15+ Crore in revenue from ₹4.5+ Crore ad spend while building a sustainable growth framework for the brand.
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Performance Marketing Specialist(3)
John Selvinraj's avatar
John Selvinraj
India
SaaS Marketing Expert
1x
Hired
3
Followers
SaaS Marketing Expert
Cover image for 156% ARR Growth in 15 Months
156% ARR Growth in 15 Months
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Cover image for $1.8 Million in New ARR
$1.8 Million in New ARR
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Cover image for 348% Increase in ARR
348% Increase in ARR
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30
Cover image for 30% Increase in Pipeline
30% Increase in Pipeline
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19
Performance Marketing Specialist(3)
Gaurav Bende's avatar
Gaurav Bende
Nagpur, India
## Hi, I’m a Digital & Performance Marketer.
New to Contra
## Hi, I’m a Digital & Performance Marketer.
Cover image for Your Meta Ads CPL Is
Your Meta Ads CPL Is High — Don't Change the Audience Yet. One of the first mistakes I see in Meta Ads campaigns is this: CPL increases → marketer changes the audience. But high CPL doesn't automatically mean your targeting is wrong. Before changing the audience, I usually look at the campaign like a funnel: CPM → CTR → CPC → Creative → Lead Quality Here's how I think about it: 1️⃣ CPM is high? The problem could be competition, audience size, placement or the overall auction environment. 2️⃣ CTR is low? Before blaming targeting, look at the creative and hook. If people aren't stopping to engage with the ad, changing the audience may not solve the real problem. 3️⃣ CPC is high? Check the relationship between CPM and CTR. A high CPC can sometimes simply be the result of expensive impressions + weak click-through performance. 4️⃣ CTR is good but CPL is still high? Now I'd look at the landing page, lead form, offer and conversion journey. Getting clicks is not the same as generating leads. 5️⃣ CPL looks good but lead quality is poor? This is where things get interesting. A ₹100 lead isn't necessarily better than a ₹300 lead. If the ₹300 leads actually convert and the ₹100 leads don't, optimizing only for CPL can push the campaign in the wrong direction My rule: Don't optimize the metric. Diagnose the system. Meta Ads performance is rarely about one setting. It's the combination of: Creative + Audience + Offer + Funnel + Tracking + Lead Quality And that's why I don't immediately change targeting whenever CPL goes up. What metric do you check first when your Meta Ads CPL suddenly increases — CPM, CTR, CPC, or lead quality? #PerformanceMarketing #MetaAds #LeadGeneration #DigitalMarketing #FacebookAds
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Cover image for This is the of my
This is the of my Real estate client Project which we are currently working on it with a good result .
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Cover image for Your Meta Ads aren't necessarily
Your Meta Ads aren't necessarily failing. Your funnel might be. Getting expensive leads from Meta Ads? Before increasing your budget, changing your audience, or launching another campaign, you need to understand where your money is actually being lost. I help businesses analyze and optimize their Meta Ads across the complete funnel: → Campaign structure → Audience & targeting → Ad creatives & messaging → CPM, CTR & CPC → Landing pages & lead forms → Meta Pixel & conversion tracking → CPL & lead quality → Conversion funnel Because a low CPL doesn't always mean a successful campaign. If you're getting: ❌ High CPL ❌ Clicks but no conversions ❌ Poor-quality leads ❌ Increasing ad costs ❌ Inconsistent campaign performance ❌ No clear idea what to optimize I can help identify the bottleneck and create a clear, data-driven optimization plan. Research → Diagnose → Test → Optimize → Scale I'm available on Contra for Meta Ads audits, performance optimization, lead-generation campaigns, and conversion-focused marketing strategy. If your Meta Ads are spending money but not producing the results you expect, let's find out why.
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Cover image for Meta Ads Campaign Performance This project
Meta Ads Campaign Performance This project showcases the performance of a Meta Ads campaign I managed for lead generation. I worked on campaign setup, audience targeting, ad creatives, budget management, and ongoing optimization to improve campaign performance and generate relevant leads. The screenshot highlights the actual campaign performance and key metrics from Meta Ads Manager, including reach, impressions, clicks, cost per result, and leads generated. My focus was on continuously analyzing the data and optimizing the campaign to improve lead quality and overall cost efficiency.
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Performance Marketing Specialist(4)