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Meta Ads Campaign Performance
This project showcases the performance of a Meta Ads campaign I managed for lead generation.
I worked on campaign setup, audience targeting, ad creatives, budget management, and ongoing optimization to improve campaign performance and generate relevant leads.
The screenshot highlights the actual campaign performance and key metrics from Meta Ads Manager, including reach, impressions, clicks, cost per result, and leads generated.
My focus was on continuously analyzing the data and optimizing the campaign to improve lead quality and overall cost efficiency.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
Meta Ads Software Development Lead Generation — 500+ Leads
I managed a Meta Ads lead-generation campaign for software and web development services in Pakistan, with the objective of generating a high volume of relevant leads while working with a very limited advertising budget.
The campaign operated at approximately £5 per day — not £5 per month — and generated 500+ leads within one month.
My Role
I worked across:
Meta Ads campaign strategy
Software development lead generation
Audience & market research
Business owner and decision-maker targeting
Campaign & ad-set structure
Lead Form campaigns
Ad copy & messaging
Creative testing
Audience testing
Budget optimization
CPL monitoring
Retargeting
Lead-quality analysis
Continuous campaign optimization
Campaign Results
🚀 500+ leads generated in one month
💷 Approximately £5/day advertising budget
🎯 Best CPL: £0.26
📊 442 leads from £113.67 spend in one campaign
👥 94.8K reach
📱 228.6K impressions
The Strategy
With a limited daily budget, the priority was not simply increasing reach. I focused on identifying relevant audiences, developing clear service-focused messaging, testing campaign variables, and continuously reallocating the available budget toward better-performing opportunities.
The customer-acquisition journey focused on:
Target Audience → Ad Creative → Lead → Qualification → Follow-up → Sales Opportunity
This project demonstrates my ability to manage budget-conscious Meta Ads campaigns while generating lead volume for software and technology services.
Original campaign screenshots and detailed performance evidence are available on request.
Google Ads B2B SaaS Lead Generation — UK & Pakistan
I managed Google Ads campaigns for a B2B SaaS business targeting the UK and Pakistan, with the objective of generating conversions and qualified business opportunities while maintaining cost-efficient campaign performance.
The campaigns were designed to reach business owners, HR professionals, managers, and organizational decision-makers actively searching for relevant software solutions.
My Role
I worked across:
Google Ads campaign strategy
B2B SaaS lead generation
UK & Pakistan market targeting
Search campaigns
Keyword & search-intent research
Decision-maker audience targeting
Campaign & ad-group structure
Conversion-focused ad copy
Bid & budget optimization
Search-term analysis
Negative keyword optimization
Conversion tracking
Remarketing
Performance monitoring
Continuous campaign optimization
Campaign Performance
The broader SaaS Google Ads performance included:
📊 2.50M impressions
🖱️ 112.99K clicks
🎯 32.38K tracked conversions
💷 £0.30 cost per conversion
💷 £0.09 average CPC
📈 28.68% conversion rate
The Strategy
For SaaS marketing, generating traffic isn't enough. The campaign needs to connect advertising with actual business opportunities.
My approach focused on:
Search Intent → Relevant Ad → SaaS Solution → Conversion → Qualified Opportunity → Sales Process
By combining keyword intent, audience targeting, campaign optimization and conversion data, I focused on reaching relevant prospects while controlling acquisition costs across both markets.
This project demonstrates my experience using Google Ads for international B2B SaaS customer acquisition and lead generation.
Detailed campaign screenshots and performance evidence are available on request.
Performance MarketingGoogle AnalyticsGoogle Tag ManagerGoogle Ads Specialist Lead GenerationGoogle Ads
