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Google Ads B2B SaaS Lead Generation — UK & Pakistan
I managed Google Ads campaigns for a B2B SaaS business targeting the UK and Pakistan, with the objective of generating conversions and qualified business opportunities while maintaining cost-efficient campaign performance.
The campaigns were designed to reach business owners, HR professionals, managers, and organizational decision-makers actively searching for relevant software solutions.
My Role
I worked across:
Google Ads campaign strategy
B2B SaaS lead generation
UK & Pakistan market targeting
Search campaigns
Keyword & search-intent research
Decision-maker audience targeting
Campaign & ad-group structure
Conversion-focused ad copy
Bid & budget optimization
Search-term analysis
Negative keyword optimization
Conversion tracking
Remarketing
Performance monitoring
Continuous campaign optimization
Campaign Performance
The broader SaaS Google Ads performance included:
📊 2.50M impressions
🖱️ 112.99K clicks
🎯 32.38K tracked conversions
💷 £0.30 cost per conversion
💷 £0.09 average CPC
📈 28.68% conversion rate
The Strategy
For SaaS marketing, generating traffic isn't enough. The campaign needs to connect advertising with actual business opportunities.
My approach focused on:
Search Intent → Relevant Ad → SaaS Solution → Conversion → Qualified Opportunity → Sales Process
By combining keyword intent, audience targeting, campaign optimization and conversion data, I focused on reaching relevant prospects while controlling acquisition costs across both markets.
This project demonstrates my experience using Google Ads for international B2B SaaS customer acquisition and lead generation.
Detailed campaign screenshots and performance evidence are available on request.
Performance MarketingGoogle AnalyticsGoogle Tag ManagerGoogle Ads Specialist Lead GenerationGoogle Ads
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Local Search Lead Generation Campaign | USA Market
Client Problem
The business was investing heavily in Google Ads but needed a more efficient way to generate consistent, high-intent enquiries.
The main challenges were:
High acquisition costs
Inconsistent lead generation
Budget being spent on lower-value opportunities
Need to generate more enquiries without simply increasing ad spend
Lack of a scalable structure for local service demand
What I Did Different
I focused the campaign around high-intent local searches and continuously shifted budget toward the services, locations, keywords and search terms that were producing stronger conversion signals. I also reduced wasted spend by filtering irrelevant search traffic and refined the account around actual lead-generation actions rather than optimizing purely for traffic volume.
Then:
Instead of chasing more traffic, I focused on getting more value from the existing advertising budget. Performance data was reviewed regularly to identify weak areas, control wasted spend and scale the segments that were consistently generating conversions.
Results
$23.1K ad spend
1.2K conversions
$19.17 average cost per conversion
$374K attributed conversion value
: Hi everyone!
AI Lead Qualifier — chat agent that qualifies leads before your manager picks up the phone.
THE PROBLEM
78% of buyers choose the vendor who answers first. Most inbound leads wait hours for a human.
THE SOLUTION
An AI agent answering every lead within seconds, 24/7: short dialog → structured data (need, budget, timeline, contact) → A/B/C grade → instant Telegram alert with a full lead card. Everything logged to Google Sheets.
BUSINESS IMPACT
• Response in seconds, not hours
• 50–70% of routine questions off your sales team
• Structured lead card for every inquiry
• Self-hosted — no monthly SaaS fees
PROVEN IN A LIVE TEST
From "can you make a website for my store?" the agent extracted need, timeline, budget, name and phone in 2 messages, scored the lead class A, and alerted the manager — automatically.
Built on n8n + LLM + Telegram. Details in my profile — DM me.
Just getting started on Contra 🚀
I recently moved to Contra and decided to build my profile from the ground up without a Pro subscription.
Already sitting at an 83 Discovery Score and Top 25% feels like a pretty encouraging start. 🙌
Now the goal is simple: keep improving the profile, showcase more of my work, connect with the right people, and hopefully land my first few projects here.
I’m primarily focused on Performance Marketing -Meta Ads, Google Ads & LinkedIn Ads, with landing pages and creative design as supporting skills.
Let’s see where this takes me. 🚀
If you’re on Contra too, feel free to connect would love to discover and support more creatives, marketers, and independent professionals here.
#Contra #Freelance #PerformanceMarketing #DigitalMarketing #IndependentProfessionals
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