As the sole marketer at Alli AI, I transformed a bootstrapped AI SEO platform from $640K ARR into a $1.64M revenue-generating powerhouse.

100ms, with a strong PMF in Indian EdTech, aimed to expand into the U.S. market, targeting mid-market and enterprise customers.

As a bootstrapped company, we competed with giants like IBM by focusing on competitor Google Ads, long-tail SEO keywords, and ABM to engage qualified leads.

To reduce manual workload in email marketing, we automated tasks, improved deliverability via email warmup, segmented contacts, and used dashboards for insights