pro
Nicolas Palermo
Most people sell visuals, I sell results
- $1k+
- Earned
- 3x
- Hired
- 5.00
- Rating
- 949
- Followers
I have a million followers on Instagram
And just 10k on LinkedIn
Guess which one makes the most from sponsorships?
LinkedIn
Yes, you heard that right
(had to learn the hard way so you don't have to)
You can be massive
You can have millions of views
But if your audience doesn't have purchasing power
You won't make that much
Simple as that
On LinkedIn, you can find decision makers, tons of startups ready to promote their products
Because the people reading those feeds
They have money to spend
Unlike a generic Instagram audience
Which just doesn't convert the same way
The ironic part?
The stuff I post on LinkedIn are memes that literally take me 2 minutes to make lol
While my Instagram posts sometimes take hours
Like this one 👇
https://www.instagram.com/p/DVBhEIUAG1i/?img_index=6
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I made a post about celebrities and noticed my CTA is different, really linked with the content.
"Why is this so important?"
Well, it got me way more comments.
Comments = leads.
That's what I'm focusing on.
The post is getting good traction too.
What are your thoughts? LMK!
https://www.instagram.com/p/DVEK6LbABZ6/?img_index=1
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Want more leads from organic social?
Stop using just one lead magnet.
Most people post content, offer a freebie, and call it a day.
The problem?
Not everyone in your audience wants the same thing.
Say you create content around AI. You offer "100 prompts for better productivity." That'll convert some people, but a big chunk of your audience? They'll scroll right past it.
The fix is simple: offer multiple lead magnets.
A custom GPT. A guide on building your first agent. A swipe file. etc.
Here's why this works:
→ More lead magnets = more entry points = more leads
→ Your offers stay fresh: you're not hammering the same freebie every week
→ You attract different segments of your audience, not just one type
You don't need to build them all at once. Start with two or three, see what converts, then expand from there.
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Here's how to grow on LinkedIn (the easy way).
LinkedIn gives you a certain amount of weekly connections. The strategy?
Use them all.
Yes, LinkedIn recommends you avoid connecting with people you don't know, but if you want to grow fast, you've got to connect, connect, and connect.
Why?
The algorithm strongly favours accounts with more followers, so more followers equals more views.
It's not a meritocracy like contra, where good content gets views regardless of follower count.
So yeah, just connect with people who like competitors' posts. That's it, really simple.
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Growing @presentincome: From Followers to Email Leads
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I like this new trend of using the same image for a carousel and just changing the text.
It helps a lot with retention, and this post is doing great, 1.5k likes in a day, pretty solid!
What are your thoughts on this? LMK!
Comment "AI" and I'll send you a free guide on how to create these images.
https://www.instagram.com/p/DU55fLUAJKm/?img_index=1
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Here's how I (almost) reached 10k followers on LinkedIn
1. Post consistently. The algorithm loves consistency. Grab a schedule and stick to it.
2. Connect, connect, and connect. LinkedIn gives you a limited number of weekly connections. If you're just starting out, I'd suggest spending them all on your ICP or related connections.
3. Optimize your profile.
Good profile = more conversions (do this first).
If you have any questions, just let me know. Happy to share.
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I made this post the other day, and new email subs exploded.
The takeaway? People can be successful at any age.
Turns out people love seeing famous examples.
And I didn’t compromise my style.
Let me know what you think!
This one brought in a ton of emails.
https://www.instagram.com/p/DUHuihEgInr/?igsh=MXhzanZmbjJpNnNneA==
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Why are carousels better than reels on Instagram?
Well, carousels might not get as many views as a video, however, they make it way easier to sell.
"How so?"
Calls to action (CTAs) on carousels don't affect reach as much because the first few slides are way more important than the last one.
Meaning that you can offer your stuff on every single post.
Unlike reels, where CTAs strongly reduce average view time, and therefore, views.
So if you want to start making sales and stop chasing vanity metrics, focus on carousels, not reels.
My take.
https://www.instagram.com/p/DT64vQlAA0f/?img_index=1
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Ever wondered why your Instagram page isn’t growing?
60 views.
3 likes.
Every single time.
In most cases, it’s not the algorithm.
“The algorithm is against me”
No. That’s not how it works.
Unless you’re shadowbanned.
If you actually want results on IG, do this instead:
Replicate what’s already working.
Go to other creators’ pages.
Study their best performing videos.
Look at the hooks.
The visuals.
The angles.
Everything.
Then replicate it.
And guess what?
In most cases, your views will go way up.
You don’t have to reinvent the wheel.
Just copy what already works.
Comment "EG" and I'll send you an example
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This is looking exponential!
I've gained over 8k email subscribers in the last 25 days, up from less than 1k per month.
The secret? I kept optimizing my flows.
Focus on these three things:
1. The content (no traffic = no leads)
2. The CTA: make sure it adds value to your audience
3. Manychat flows (their new feature to DM new followers is great for getting subs)
Keep experimenting to maximize results.
There's no magic formula, as every audience is different.
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How to do market research (the right way)
First, create an excel spreadsheet with some of your competitors. Make sure they are growing at a fast rate, you can do this by using social blade. It's free, btw.
Second, check their top-performing content. Make sure it has been posted within the last 2 months or so, otherwise, it won't be as effective.
Third, replicate it using your own style. This works for any industry, niche, whatever. You don't have to reinvent the wheel—you just have to copy what works. Otherwise, you're overthinking it.
Results speak for themselves.
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I've gotten over a million impressions on LinkedIn. Here's how I did it:
1. Posted every single day: no excuses, gotta stay consistent.
2. Engaged with people in my niche: I commented on their posts. This isn't necessary, but it definitely helps.
3. Connected with people who like my competitors' posts: this one is super underrated, but it's the best strategy to grow on LinkedIn from scratch. Here's why: If you post content about bananas and someone already likes that type of content, they'll probably engage with your posts too!
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Why Profile Optimization is So Important on LinkedIn
When building a profile, you want it to look as professional as possible, it's your first impression. Here's what you should focus on to get the best results:
Profile picture: Make sure it's a headshot rather than a full-body photo, so people can really see who you are even when you're on your phone.
Your banner: Make sure you communicate clearly who you are and who you help.
Bio: This one's kind of tricky, as you've got to focus on the first 80 characters, which are the ones visible outside your profile (eg comment sections, explore page, etc)
Happy Sunday!
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Here's how you can get thousands of emails monthly without spending a penny:
1. Grow an Instagram following. No face required. I got these through @presentincome.
2. Post carousels with a freebie. Put it on the last slide. Comment 'X' for your free guide.
3. Connect your account to ManyChat (EXTREMELY IMPORTANT). Your conversions will 100x. Set up comment automation. Done.
Avoid manual DMs. IG flags links as sketchy unless you use ManyChat.
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The power of content repurposing: I've had @presentincome for a while already, so I decided to hop on TikTok to see if I'd get any views. The results were much better than expected!
In just 2 weeks, I almost got 3 thousand followers and around 3 million views. How? Only by reposting the content that I'm posting on Instagram.
So if your content is going viral, I'd suggest repurposing it on other platforms. You'll get more conversions, reach, and followers for little to no extra work, totally worth it!
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I'm going all in on email collection.
Email converts 30 to 40 times better than social media.
That's why I'm sending my Instagram traffic to email through a free lead magnet. Then I monetize directly through email.
Plus, email is way safer:
No algorithm changes
No random shadowbans
You own the audience
So I tested it on my cat page. I made a simple carousel offering a guide to stop cats from scratching.
The results? Not great.
There's a big community that hates AI on social media. They call it AI slop. I only got a few emails.
But if I had posted a motivation carousel on an account that doesn't mind AI content, I would have gotten way more.
The takeaway? Not every type of content fits every audience.
See the post here (https://www.instagram.com/p/DTUNRzFDEUJ/?img_index=1)
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This is the easiest way to collect emails in 2025
Instead of saying "GIMME YOUR EMAIL" offer value for FREE.
Could be a free guide, framework, whatever.
In return, ask for their emails using a landing page.
Why does this have over 50% conversion rate?
Well, simple.
They aren't giving you their email just for a promise of good content.
They're giving you their email to solve a problem they have RIGHT NOW.
So focus on solving your audience's problems rather than just getting their data.
Makes sense?
Give value, get emails
Insane quote 🗣️🗣️
Just kidding lol
P.S. Here's an example of a good CTA for this audience (motivation/self improvement)
Post (https://www.instagram.com/p/DTt6nAWgIwU/?img_index=1)
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This is the fourth time I've posted around this concept, and it keeps going viral every single time.
Why?
Because my audience has already shown they like it.
When something works, narrow down on it.
Don't feel like you need to constantly come up with new concepts, stick with the formats and ideas that have already performed well.
Keep running with what works until it stops working.
Just make sure you leave enough time between each post so it doesn't feel repetitive.
https://www.instagram.com/p/DTW2V5FgIOA/?img_index=1
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Here's how to go viral consistently on LinkedIn:
Post consistently. Aim for at least twice per week.
Post around 9 AM ET. That's when most people are online. However, this varies. Focus on when your target audience is active.
Connect with people who like similar posts. This is often overlooked. If John likes AI content and you post AI content, why wouldn't you connect with him? He'll likely engage with your posts too (that's how I got 35 reposts on this one)
Reply to comments. If someone took the time to comment, reply to them. Be reciprocal.
That's it. Have a good one!
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My newsletter recommended over 10,000 email subscribers.
How did I do this?
Only by using Beehiiv's recommendations feature.
Here's what this does.
When a new subscriber opts in, they get a popup.
It shows other newsletters you recommend.
Pretty straightforward.
You drive traffic to yourself.
You also drive traffic to them.
Plus, you can earn commission per recommendation.
Pretty cool, right?
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This small change made me get 100% more emails
When offering a lead magnet in exchange for an email, perceived value is key.
The more value your audience perceives, the more emails you'll get.
What did I change?
Simple: instead of saying "Comment 'X' to get [whatever]" I added a book (something tangible) to the equation.
I used the same text but showed the character holding a book.
Why this works:
A book is tangible and psychologically perceived as higher value, even if the actual asset is digital (eg a PDF).
The takeaway: Make sure your CTA is well optimized.
This is key.
This post alone got me over 1 thousand emails 👇
https://www.instagram.com/p/DRz8HNCERrF/?img_index=1
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This ManyChat sequence has helped me get 20,000 emails.
Here's how it works:
First, you offer a PDF that gives value to your audience in exchange for their email.
Second, you get their email.
And third, you send follow-up messages so they open your first email and keep your open rates high.
Pretty cool, right?
Comment 'MANY' and I'll send it over!
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Here's what you should focus on to get over a BILLION views per year on Instagram:
1. Hooks are key. Whether it's a slideshow or a reel, the first slide/three seconds will make your post pop or flop.
2. Hashtags aren't relevant anymore, so don't worry about them.
3. Market research (very important): don't reinvent the wheel, copy what works.
4. Add easy to read captions, using simple vocab and short sentences. Avoid chunks of text.
5 If you have fewer than 5-10k followers (depending on the size of your niche), focus on reels. Carousels do NOT work, as they will get little to no reach more often than not.
Don't look at my battery % 😂
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Here's what you should (and shouldn't) do to get over 1 million views on LinkedIn:
1. Post consistently. Sounds simple, but most people fail here.
2. Avoid using hashtags, as the algorithm now relates them to AI generated content.
3. Reply to comments. Very important: if they see you care, they will value it.
4. Engage on other people's posts. Important too, as people will be reciprocal.
5. Avoid AI-generated comments. They don't add value and are easy to spot.
6. Connect, connect, and connect with your target audience.
I think that's it. Sorry if I missed something!
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This post has generated over 4 million views (and counting)
I've been creating AI-generated carousels using Nano Banana Pro for the past few months, and I've discovered something powerful: by keeping your character consistent, you can cover virtually any topic you want: fitness, motivation, health, money, AI, you name it.
Why does this approach work so well?
The character becomes the face of your brand.
When the visual identity stays consistent, your audience connects with the format itself, making them more receptive to your content regardless of the topic.
They're following the character, not just the subject matter.
PS: my page handle is @presentincome, you can check it out!
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92 million views in 30 days
I've been posting 3 times a day on Instagram for the past month, and the numbers are kind of wild.
The only thing I changed? I stopped overthinking it and just kept posting.
Three posts a day, no excuses.
Consistency >>>
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Here’s how I grew @friendlycatsclub from scratch to 379K followers:
I posted three times a day, every single day.
I sourced viral content from other platforms and used my own layouts.
I kept updating my strategies as the algorithm changed.
To be honest, there’s no rocket science behind growing a social media account. You just have to stay consistent and use the right strategies.
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How I got around 80k engaged leads in the last 2 weeks through Instagram:
1. Connected manychat to my account
2. Added DM sequences for when someone comments a CTA or follows me
3. Left it running on autopilot
The good thing?
I didn't have to reply to any of the DMs, as the manychat automation does the heavy lifting for me.
PS: The more views you get = the more engaged leads you'll get.
Simple as that, so make sure your content is good!
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This carousel has gotten me over 12 million views.
I noticed this type of carousel is already going viral on IG. Here's how I did it:
1. Market research (often overlooked): I saw what was already working for other pages (you don't have to reinvent the wheel)
2. Used Nano Banana Pro to create the graphics, best image generator IMO
3. Posted
Simple as that. I'll add the prompt that I use to the comment section
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I grew my newsletter by 1,400+ subscribers in one week
I've been running a faceless Instagram page (@presentincome) and using ManyChat to automatically capture emails from people who engage with my posts.
The automation handles the heavy lifting while I sleep, which is pretty cool 👍
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Why would a duck meme get hundreds of likes on Linkedin?
Well, pretty simple: LinkedIn is full of generic AI posts and people get bored of them, so when you come up with something different, more authentic, more entertaining, people will like it!
And that's why I'd recommend posting some memes on your LinkedIn profile here and there. They will definitely help increase your engagement!
The quality of the interactions you get is usually higher too. Instead of getting "Great insight" which is fine but generic, you actually get a good take around the situation, meaning the person seeing the post actually took some time writing it.
Pretty cool, right? 😂
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Here's how my Portfolio views went up by over 10,000% in the last month:
1. Posted every single day
2. got Contra Pro
That's pretty much it, gotta stay consistent
Wondering how I got views coming from perplexity lol
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LinkedIn Promotion for Memelord
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Super happy to share what I made! I recently built an AI chatbot using ManyChat & Google Sheets (as a database).
I believe chatbots are one of the easiest and most scalable digital products one can sell.
Why? They bring instant value.
Think about it: Hiring a VA costs you at least $500/month. With a chatbot, say no more.
Appointment setting? Done.
Q&A? Done.
The good part about this one is that it has a connected database that handles appointment capacity, so you don't have to stress out. Let the bot run itself.
Having one in your business is a no-brainer, IMO. One of the best investments businesses can make.
Perceived value is instant, so the potential is great.
https://contra.com/products/0xd6FNNQ-the-247-booking-machine
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How to get engagement on LinkedIn ads:
Stop sounding salesy.
If your post reads like an honest take instead of a pitch, it'll perform better.
Keep sentences short.
People's attention spans are shot.
Hook them line by line.
Be entertaining.
I'm promoting memelord.com (http://memelord.com) (a meme company) so humor is obvious for me.
But you can make serious products entertaining too.
The key: ditch generic ads nobody cares about.
Use simple words.
Don't oversell.
See the post here (https://www.linkedin.com/posts/nicolasmartinpalermo_unpopular-opinion-if-your-brand-isnt-memeing-activity-7409242166738235392-dcmQ)
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ManyChat Automation
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Here's how to go viral on LinkedIn by one-liners (or any type of content):
First, define your niche and target audience. Don't be too broad, if you try to target everyone, you'll end up targeting no one. Broad content only works when you're big enough (100k+). Otherwise, stay niche.
Second, do market research. Check out what's working for competitors and replicate it with your own style. If it worked for them, it will probably work for you.
"What if I don't have an audience yet?"
Connect with people who like your competitors' posts. Since you're posting similar content, they'll most likely engage with yours too.
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The power of content repurposing:
I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes.
What did I do next?
Changed the caption and posted it on TikTok, and got over 250,000 likes.
Viral content is viral content, regardless of the platform. If a post does well on one platform, reposting it on another with a similar audience is your best bet. Why? The audience overlaps.
I did it with Instagram and TikTok, but this works for LinkedIn and Contra, YouTube Shorts and IG Reels, TikTok and Reels, see the pattern?
Just repost your winners on platforms where the audience is similar. Same content. More reach. Less work.
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