Overview
A financial platform needed to improve the quality of demand entering its acquisition funnel.
Goal
Increase qualified leads through stronger targeting and a more connected conversion path.
What I handled
Paid acquisition and campaign optimisation
SEO and content strategy
Email and social campaign support
Funnel analysis and conversion improvements
Result
Qualified leads increased by 28% through refined targeting and funnel work.
What this work shows
Growth work performs best when acquisition, content, and conversion decisions are connected around lead quality.
0 likes · 10 views · Sep 4, 2026
Increased qualified leads by 28% for a financial platform through targeting, acquisition, content, and funnel optimisation.