From 11% to 34% Shopify Conversion: Building a D2C Growth Engine by Rushikesh KellaFrom 11% to 34% Shopify Conversion: Building a D2C Growth Engine by Rushikesh Kella
From 11% to 34% Shopify Conversion: Building a D2C Growth Engine
I built the growth foundation for Jivolta, a D2C ecommerce brand serving customers in India, the USA, and the UK.
Goal
Create a connected acquisition and conversion system that could support growth across markets, rather than treating paid media, tracking, and the Shopify experience as separate projects.
What I handled
Growth strategy and acquisition planning
Google Ads and Meta Ads
Shopify conversion-rate optimisation
Conversion tracking and measurement
Landing-page and funnel improvements
Result
Shopify conversion increased from 11% to 34%.
What this work shows
Sustainable ecommerce growth needs a joined-up system: the right traffic, reliable measurement, and an experience that helps visitors take action once they arrive.
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Posted Aug 29, 2026
Built Jivolta from scratch, combining acquisition, CRO, tracking and growth strategy to scale across India, USA & UK.