Lead Generation for A Real estate Agency

Client Overview

They are a leading real estate agency in Pune with several rights to off-plan properties in and around Pune. They are trusted partnesr in the world of real estate for several years . Whether you're looking to buy, sell, or rent property their expertise is unmatched.

The Problem

Previously, they had ventured into lead generation via paid marketing channels, however, the outcome was far from satisfactory. The pressing need for robust lead generation for several properties through paid advertising remained. It was at this juncture that we were enlisted to overhaul the ad account structure and initiate a fresh, more structured approach.

The Solution and Set-Up

Our first step was to conduct a meticulous analysis of the earlier campaigns to identify the loopholes and areas for improvement. Following this, we embarked on restructuring the ad account to align with the goal of generating qualified leads.

We established a strong online presence by creating and optimizing their profiles on prominent social media platforms like Facebook and Instagram. These platforms were then managed via a Business Manager account to streamline operations.

Drawing from an extensive library of property images and details provided by the client, we developed a series of compelling creatives and ad copies. These materials were designed not only to capture attention but to illuminate the unique selling propositions of the properties on offer.

To ensure a continual flow of leads without overshooting the budget, we devised a detailed campaign strategy. This involved setting up various ad sets, each targeting different demographics and geographic locations, yet all converging on the most likely prospects.

The Outcome

Our meticulous setup and strategic campaigning bore fruit as evidenced by a significant uptick in lead generation. The initial testing phase itself yielded encouraging numbers, providing them with viable leads that translated into tangible business opportunities.

Through our concerted efforts, not only was there a marked increase in market awareness about the exclusive properties offered by the agency, but they also enjoyed a notable Return On Ad Spend (ROAS). The leads generated during our campaign enabled them to successfully close deals on multiple properties, thereby reinforcing their position in the real estate market and laying a strong foundation for future digital marketing endeavours.