IllustraitGift is a personalized gifting platform which transforms images of peoples cherished moments into cartoonized illustrations to make their special momentos forever etched in memories.

To start off their initial performance marketing campaigns , we delved deep into audience research and segmentation to understand the necessary points to which the narrative of the ads can cater to.

This led us to create awareness ads which highlight the simple and easy use case of the platform and the uniqueness of the service it offers.

We came up with these simple yet effective transformation creatives which help the consumer understand the end benefit and the use cases.

These awareness ads will then set the stage for further conversion and retargeting ads of viewers who have viewed a part or the complete video and get them further along the funnel.