Brand Designer and Strategist 🪄
Brand Designer and Strategist 🪄
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
8
39
3.2K
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Die™ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
8
42
2.1K
I led a brand refresh for RIC Electronics, a Canadian manufacturer specializing in power and energy solutions.
This wasn’t a total rebrand, it was a refinement. The original logo felt outdated and disconnected from the team, so the goal was to create something that still honoured their roots but reflected who they are now: sharper, stronger, and more aligned.
The result: a cleaner form, refined typography, and a mark with meaning that's built for the people who use it every day!!
24
61
2.9K
Positioning · Cultural Strategy · Brand Direction
Positioning · Cultural Strategy · Brand Direction
Designing bold visuals for enduring brands.
Designing bold visuals for enduring brands.
![Cover image for hopp[ED]™ Educational Posters for HOOH Hops](https://media.contra.com/image/upload/q_auto:good,w_800/bq1dcs5hnhrttzwdwlza.avif)
Framer Expert - UX/UI Designer✨
Framer Expert - UX/UI Designer✨
Strategic Storytelling for Identity Systems & Campaigns.
A brand designer building identities that set the pace.
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 41
- Followers
A brand designer building identities that set the pace.
Deathcapp – The coffee for sleep ☕️🍄💀
Been building this spec brand and product for close to a year and haven't shown anyone... figured Halloween might be a good time to share a peep.
Deathcapp is a mushroom cappuccino mix formulated for dead sleep. It's built for those who love drinking coffee late into the afternoon, when know they shouldn't!
The real question is, can I get the teaser site done in time for the Webflow Challenge...
12
43
732
Independent Brand & Digital Designer
Independent Brand & Digital Designer
Co-Founder & Director at ONBOX
Co-Founder & Director at ONBOX
