Stratly – Naming, brand identity and web design.

Stratly (formerly MiCharity) is a SaaS platform built to help nonprofits and fundraisers do more good with less friction. TMPO led the charge from renaming to full brand identity, illustration, web design and launch. We aimed to soften the usual SaaS edges—ditching the cold, corporate feel for something warmer and more human. The result: a bold but flexible logo, soft vintage-inspired titles, and a brand system that blends clean vector illustrations with candid, modern photography. It’s a look and feel that reflects the heart of the people using it: generous, mission-driven, and hands-on.