Complete brand identity and digital presence for early-stage venture capital firm. Deliverables included logo system, website design, and brand collateral.
The Challenge:
NYA Ventures, an early-stage venture capital firm, needed a complete brand identity and digital presence to establish credibility in the competitive VC landscape. They required a sophisticated visual system that would appeal to both founders seeking funding and limited partners.
My Role:
Brand & Digital Designer
Deliverables:
Complete brand identity system
Logo and mark development
Website design
Webflow development
Brand collateral suite
Presentation templates
Brand guidelines
The Approach
Strategic Positioning
Developed a clean, confident visual identity using a distinctive circular mark combined with modern typography. The navy blue palette establishes credibility while the geometric mark creates memorability.
Digital Presence
Designed and developed a Webflow website that showcases NYA's investment thesis, portfolio companies, and team expertise. The site balances professionalism with approachability, making the firm accessible to early-stage founders.
Comprehensive System
Created a full suite of brand applications including pitch decks, business cards, and digital templates that maintain consistency across all investor and founder touchpoints.
The Outcome
Delivered a cohesive brand identity that positions NYA Ventures as a credible, founder-friendly VC firm. The professional visual system and digital presence support their fundraising efforts and deal flow generation while differentiating them in the crowded venture capital market.