Title: Hollr — Website Design & Brand Applications
Sean Rainey
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Posted Jan 29, 2026
Website design for Hollr, a strategic communications agency. Collaborated with branding team on applications and delivered full responsive design system.
Project Overview
The Challenge:
Hollr, a London-based strategic communications agency with three decades of experience, needed a digital presence that matched their bold positioning as "Architects of Attention." Their existing website didn't reflect their premium positioning or thought leadership in the attention economy.
My Role:
Lead Designer
Deliverables:
Complete website redesign
Brand application development
Responsive design system
UI component library
Developer handoff documentation
The Approach
Brand Applications
Collaborated with Hollr's branding team to develop new applications including the signature diagonal stripe pattern system that creates dynamic visual momentum throughout the experience.
Design System
Created a comprehensive Figma design system using their bold yellow and black palette. Developed flexible layouts that work across desktop, tablet, and mobile while maintaining visual impact.
Content Architecture
Prioritized case studies and thought leadership content to position Hollr as industry experts. Designed clear navigation and content hierarchies that guide users through their expertise and experience.
The Outcome
Delivered a complete design system that successfully bridges Hollr's three decades of expertise with contemporary digital aesthetics. The bold visual approach differentiates them in the strategic communications space while the flexible content architecture positions them as thought leaders.
The design was handed off to development team with comprehensive specifications, ensuring seamless Webflow implementation while maintaining design integrity across all breakpoints and interactions.
Homepage hero section establishing bold brand positioning with "Architects of Attention" messaging and signature diagonal pattern motif.
Site navigation and component system showing modular design approach with consistent interaction patterns throughout the experience.
Team section establishing credibility through elegant layout combining strategic messaging with architectural photography.
Case studies page design prioritizing visual storytelling with prominent client work and clear content organization.
Mobile-first responsive design ensuring consistent brand experience across all devices with streamlined navigation and contact flows.