Freelancers using Adobe Suite

Freelancers using Adobe SuiteFreelancers using Adobe Suite

Projects People

Designing elegant brands & high-end websites

$100k+: Earned

70x: Hired

5.0: Rating

2.3K: Followers

Top

expert

+1

Designing elegant brands & high-end websites

Rejected brand concept for a tokenomics advisory brand ✨

2

21

3.3K

Cover image for HEMLABEL Visual Identity Design

HEMLABEL Visual Identity Design

31

575

Cover image for Express Brands

46

1.8K

Cover image for Shopify Website Design for Serae

Shopify Website Design for Serae

10

214

Georgia Mashford

Vancouver, Canada

Brand Designer and Strategist 🪄

$25k+: Earned

13x: Hired

5.0: Rating

438: Followers

Top

Brand Designer and Strategist 🪄

Cover image for The best kind of portfolio

The best kind of portfolio update is seeing the work keep working!! Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography. 🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages. While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation. Very grateful to have played a role in getting this one off the ground!!

8

34

1.6K

Spa Soleá | Brand Design & Web Design

4

52

Cover image for
As the creative on this

As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing! A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware. The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space. Sleep or Die™ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.

8

42

1.4K

Cover image for Alo Yoga | Photography

Alo Yoga | Photography

11

172

May | Brand designer & strategist

proGroningen, Netherlands

Creating strategic brands with brains & personality

$1k+: Earned

3x: Hired

5.0: Rating

185: Followers

Top

expert

Creating strategic brands with brains & personality

Cover image for Explore REFORMR: A Structured Reformer Pilates Studio Concept

REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement. The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints. For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions Built to feel calm, recognizable, and structured without losing warmth. Part 2 + full case study coming soon ✦

4

10

460

Cover image for Karmae, a fragrance concept exploring

Karmae, a fragrance concept exploring the space between earth and atmosphere. This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless. The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light. Genderless, atmospheric, and quietly powerful. Really enjoyed building this world and translating the idea of orbit and movement into something tactile. More from this project coming soon, including a deeper case study.

8

27

768

Cover image for First passion project of 2026, meet LOAFFA; Your newest obse...

First passion project of 2026, meet LOAFFA; Your newest obsession when it comes to sleepwear and bedding. Worth coming home to, and hard to leave in the morning...

4

24

780

Cover image for (Case study is coming soon!)

(Case study is coming soon!) A small view into my latest personal project: NOMA, furniture shaped by warmth and balance.

9

36

842

proNew York, USA

Helping DTC brands build identities & convert with Shopify.

$1k+: Earned

3x: Hired

5.0: Rating

53: Followers

Helping DTC brands build identities & convert with Shopify.

Hill: Designing a Human-Centered AI Brand

1

8

Leafi: Full-Stack Brand & E-Commerce Design

3

47

ANIMESTHETIC | Brand Design & Social Media Management

3

92

Cover image for Gelée didn't start as a

Gelée didn't start as a landing page. It started as a question: what does "your daily collagen jelly stick" actually look like in someone's wellness routine? From there, everything followed; a color and typography system that felt warm and appetizing, not clinical. A visual identity that could live on packaging, on screen, and in a real hand holding it. Lifestyle photography that made the product feel like a habit, not a supplement. Brand work isn't just the logo. It's every decision that makes a product feel like something you'd actually want daily. Built with Replo. #branddesign #d2c #cpg #packagingdesign #visualidentity

2

6

152

proToronto, Canada

Branding & Design | Bold Strategy. Branding with Bite.

$10k+: Earned

2x: Hired

4.8: Rating

261: Followers

Top

Branding & Design | Bold Strategy. Branding with Bite.

Cover image for More Than Fashion—Branding a Styling Revolution

More Than Fashion—Branding a Styling Revolution

11

203

Cover image for A Bold Identity for a Modern Healthcare Movement

A Bold Identity for a Modern Healthcare Movement

21

269

A Fintech Brand Built to Scale

104

1.3K

Placeholder project card media

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proSydney NSW 2000, Australia

Building brands that are understood, trusted & chosen.

$5k+: Earned

1x: Hired

5.0: Rating

69: Followers

Building brands that are understood, trusted & chosen.

Celium — Brand Design & Strategy

53

387

Floresce Tea — Brand Design

2

32

Revealed — Brand Identity & Website Design

15

293

Artifact Operations — Brand Design

4

57

Natalia - Design By Tal

Strategic & playful brand design for women-led brands✨🌸

5.0: Rating

133: Followers

Top

Strategic & playful brand design for women-led brands✨🌸

Cover image for Kallt High-Protein Classic Fudge Bar

Kallt High-Protein Classic Fudge Bar

2

16

Align with Alana - Pilates and Personal Training Brand Identity

0

23

Miyako Matcha Brand Identity and Packaging Design

6

72

Cover image for It's been a while since

It's been a while since I was active so thought I'd start off by sharing one of my recent branding projects which started out as a can design for a quick collab and spiralled into creating a whole brand world! Let me know your thoughts!

3

30

684

Melbourne VIC 3004, Australia

Crafting user-centric solutions — Brand, UI & Art Direction

73: Followers

Crafting user-centric solutions — Brand, UI & Art Direction

Cover image for Branding an Iconic National Sports Platform

Branding an Iconic National Sports Platform

18

83

Cover image for Branding Accessible Luxury Furniture

Branding Accessible Luxury Furniture

6

43

Cover image for Reimagined Culture for the #1 Bank in Australia

Reimagined Culture for the #1 Bank in Australia

0

24

Cover image for Empowering the Next Decade of Canva

Empowering the Next Decade of Canva

85

701