Evolving Canva’s brand identity, positioning it as a bold, approachable, and globally recognised creative platform while maintaining clarity, flexibility, and accessibility.

Our goal was ambitious: to modernise and expand Canva's brand to reflect its evolution from a design tool into a global creative platform, widely used across industries. Canva's users are diverse, and our visual language needed to evolve to meet the needs of everyone—from beginners to seasoned designers—without losing the warmth and simplicity that define Canva.

The challenge lay in balancing boldness with approachability, and clarity with flexibility, to create a cohesive identity that would resonate with both individual users and enterprise-level clients.

Working with Canva's Brand Studio team, we began by examining Canva's essence: approachable, simple, and powerful. It was essential that the refreshed brand continued to embody these qualities, even as it transformed. I was a key part involved in extensive exploration, analysing current trends, and customer insights to understand what would allow Canva to stand out in this new era.

This was more than a design overhaul; it was about creating a shared language that our audiences across the world could relate to.

My main focus was on building a toolkit that could support both flexibility and cohesion. Our refreshed identity needed to be strong enough to stay consistent across every platform and application, yet dynamic enough to keep pace with Canva's growth. This meant rethinking colors, typefaces, logos, iconography, and even animation principles.