In Los Angeles for the first time, Canva Create: Work Redesigned arrived to change the way we work. Canva events and launches aim to be innovative, unexpected, and showcase the power of Canva in bridging both creativity and productivity.

Focusing on a new audience for the next decade, Canva aims to empower every organisation. With the theme ‘Work Redesigned’ for this year’s Canva Create, we focused on how visual communication, workplace tools, and generative AI are reshaping how we work. Surprise and delight moments like our secret portal to enter the redesigned Canva experience and our cheeky rap not only helped us stand out, but also achieve our massive goals. While in the In-House Campaigns team, I was tasked with crafting a series of campaign assets for rollout.

With over 2.5 million people registered to tune in from ​across the globe, we wanted to create a show that’s ​engaging for both our live and digital audiences. I also helped put together various interactive slides and design assets for the keynote, on a massive screen where we designed an imaginary office building ​where speakers took the audience through the ​Marketing, Sales, HR, and Creative floors.