Leafi: Full-Stack Brand & E-Commerce Design

Naima Jordan

Naima Jordan

Philosophy

The name Leafi comes from the idea of turning over a new leaf using small, daily rituals that help you find balance, slow down, and reconnect with yourself. We believe calm isn’t something you chase, it’s something you create.
Every candle is infused with hemp-derived extracts and essential oils to bring natural ease into your home.
Light your calm.

Mission

To help people unwind intentionally through nature-inspired design, scent, and ritual creating calm spaces that support clarity, rest, and peace.

Values

🌿 Natural Ingredients – 100% soy wax, hemp-derived infusion, and pure essential oils. 🕯️ Intentional Design – Minimal, modern, and rooted in sensory healing. ✨ Sustainable Calm – Small-batch, eco-conscious, and cruelty-free. 🌸 Holistic Wellness – Bridging aromatherapy, plant energy, and mood care.

Primary Goal

Leafi’s goal in the e-commerce space is to become a leading destination for hemp-infused home rituals — blending aromatherapy, design, and sustainability.
We aim to create an online and sensory experience where customers can:
Discover candles that align with their mood.
Learn the science and benefits of hemp-infused aromatherapy.
Find grounding in modern, minimalist ritual design.
Our vision: to make everyday wellness ritualistic, not routine.

Logo Concept

Logo Mood: Clean. Calm. Elevated. Timeless.
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Posted Oct 11, 2025

Brand Philosophy → Brand Values → Primary Goal → Logo Concept → Brand Attributes → Social Media Ads → Style Guide