pro
Naima Jordan
I ship brand strategy, designs, and stores that sell.
- $1k+
- Earned
- 3x
- Hired
- 5.00
- Rating
- 52
- Followers
I designed Gelee, a premium collagen electrolyte e-commerce site, entirely in Squarespace.
The goal was to create a digital experience that feels as elevated as the product itself, by combining upscale design, editorial layouts, and intentional interactions to position hydration as something more. Along with effects that balances storytelling with product education.
From the brand identity and packaging protype to the website design, every detail was crafted to feel modern, feminine, and premium.
The site features a refined visual system, custom layouts, responsive design, and immersive interactions that reinforce the brand's elevated positioning. I also tried compressing files as much as possible for this one.
I'd like to hear what you think. 👍
Site Password: 1234
Link to my build: Gelee SquareSpace Site (https://corn-guitar-5w4k.squarespace.com/)
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For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one.
Enjoyed not having a workflow challenge but being tasked to make something functional.
I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!
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Crystal Garden Terrariums — Brand & Website Redesign
Before this project, Crystal Garden Terrariums existed only on Instagram. No website, no owned digital presence — just a beautiful product line with nowhere permanent to live online. Link to project: https://crystalgardensterrarium.base44.app/
The ask: give this local plant + décor shop a real home on the web that matched the warmth and craft of their products (terrariums, succulents, hanging plants, statues, pots, and figurines).
My process:
Discovery — studied their existing Instagram aesthetic and product photography to understand their visual voice
Brand refresh — designed a new logo and defined a custom color palette (soft greens, sky blue, warm neutrals) to reflect their organic, handmade feel
Build — designed and built the full site in Base44, structuring it around their product categories, an About section telling their story for the first time, and a Care Guide to build trust with customers
Launch-ready — mobile-responsive, Instagram-integrated, and built to grow with them
The result: a small business that now owns its digital presence — not just borrows space on a platform it doesn't control.
This one's a favorite because it's exactly the kind of impact I want to keep making: helping local businesses look and feel as good online as they do in person. 🌿
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Hill: Designing a Human-Centered AI Brand
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Leaf Nest Matcha Brand E-commerce Site Design
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Luxury Jewerly E-Commerce Branding & Website Design
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Leafi: Full-Stack Brand & E-Commerce Design
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My second submission I built for the Anything Remixation is a free website audit tool that grades your landing page on SEO, UX, conversion potential & performance - with a full recommendations report. No signup, no fluff. Just paste a URL and see where the site is lacking.
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Just finished a passion project with Anything that I've been wanting to do for a while. As a brand designer finding the right color palette can be a challenge and that's why I created Chromalyze.
Chromalyze is a color extraction tool designed to make your projects seamless, just upload any image, click any pixel, and you'll instantly get a complete color analysis: HEX, RGB, HSL, CMYK, color psychology, harmony pairings, contrast checking, shades & tints, and design tips.
A few things I focused on:
— Editorial, premium aesthetic (not the typical SaaS look)
— Real utility: every feature is something designers actually need
— Clean UX: one flow, no friction, no signup required
Just select your colors, analyze and you're there. Designed for designers who thinks in systems and ships real work.
Thanks to Contra and the team @Anything for this challenge.
Try it here. (https://chromalyse.created.app/)
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Custodi Branding and Product Design
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Custodi is a crypto payment app I designed for the Monad Hackathon in NYC.
The brief: make compliant privacy the default on a public blockchain. The design challenge was taking something technically complex, behavioral AI safety verdicts, on-chain transaction privacy and make it as simple as CashApp.
Built in 36 hours.
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ANIMESTHETIC | Brand Design & Social Media Management
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The new digital products feature is so exciting.
Last week, I had the opportunity to try out the digital products feature, I didn't get my entry into the challenge on time but I feel so inclined to post it. I created a blueprint specifically for creators in the supplement and wellness space, so if you're building or know creators who are, would love for you to check it out (https://<https://contra.com/products/xx2b8YvP-the-wellness-supplement-brand-blueprint-builder>) once it rolls out.
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Framer build for Leafi, a Wellness Candle brand concept. I've been working on. Framer has been super fun 🎉 to work with on this one. Make sure to see my previous post about branding this project. (https://contra.com/p/EB6MsqRR-leafi-full-stack-brand-and-e-commerce-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=meetnaimaj)👍
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Brand Design and Landing Page for Skincare Brand
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