Gelée didn't start as a

Gelée didn't start as a landing page. It started as a question: what does "your daily collagen jelly stick" actually look like in someone's wellness routine?

From there, everything followed; a color and typography system that felt warm and appetizing, not clinical. A visual identity that could live on packaging, on screen, and in a real hand holding it. Lifestyle photography that made the product feel like a habit, not a supplement.

Brand work isn't just the logo. It's every decision that makes a product feel like something you'd actually want daily. Built with Replo.

#branddesign #d2c #cpg #packagingdesign #visualidentity