ANIMESTHETIC | Brand Design & Social Media Management
Naima Jordan
Animesthetic is an online store dedicated to lovers of anime and geek culture. The project consists of the design of a logo, website, promotion and clothing.
✨ Client's desire
Customers wanted the identity to show a fun and eye-catching attitude, and using black and red to stand out. Scaling Clothing Brand from $0 to $10,000/Month in Revenue
Successfully growing this anime-inspired clothing brand from the ground up, reaching $10,000 in monthly revenue by leveraging key e-commerce tools and marketing strategies. Here's how:
Strong Brand Identity
I created a cohesive and unique brand identity that resonates with anime fans, setting my brand apart in a competitive market. The distinct style and voice of the brand have played a crucial role in building a loyal customer base.
Marketing High-Profit Margins for Sustainable Growth
By focusing on high-margin products, I ensured a profitable model that allowed for reinvestment in growth initiatives and better scalability.
Leveraging Influencers through outreach:
Customer reviews and social media posts have been integral in building credibility and trust. UGC not only highlights the satisfaction of my customers but also encourages new shoppers to engage with the brand.
@senpooo in Animesthetic shirt
Optimized E-commerce Strategy
I built a fully optimized Shopify store focused on improving the user experience and maximizing conversions. I integrated Klaviyo to automate email marketing flows, ensuring leads were nurtured and existing customers were engaged, increasing retention and repeat purchases.
Using Instagram ads, I successfully identified key target audiences and refined my campaigns to maximize return on ad spend (ROAS) and lower customer acquisition costs. By monitoring performance metrics closely, I fine-tuned strategies to drive consistent growth.
Results:
With this holistic strategy in place, I reached a stable and scalable revenue stream within months, growing my business into a well-recognized brand.
Ready to grow? Lets get ready to work.
Like this project
Posted May 7, 2024
This project for Animesthetic Clothing consisted of logo design, website, marketing and design of clothing. Dedicated to geeks, anime lovers and street wear.
