Align with Alana - Pilates and Personal Training Brand Identity

For this project, I had the pleasure of collaborating with Alana, a passionate reformer Pilates instructor and personal trainer, to create a brand identity that truly resonates with the essence of her business, Align with Alana.

The brand palette we developed consists of soft, nurturing pinks paired with a strong, grounding maroon, and crisp white, which collectively reflect the empowering and calming energy of her brand. Key deliverables included a comprehensive suite of digital assets optimized for Canva, enabling easy application across various marketing materials.

The project also involved designing a custom Brand Kit in Canva to streamline Alana's content creation process, ensuring consistency and ease of use. This endeavor not only challenged my design skills but also enriched my experience in crafting functional, aesthetic brand identities that support and enhance the client's business objectives.