When building Flow & Go’s brand identity, it wasn’t just about making it look bold and fun - it had to work for the people using it. That’s where details like the attendance list come in. For off-road jogs and longer runs, it’s a simple, practical way to make sure everyone is accounted for, safe, and supported - because no one should ever feel lost (literally or figuratively).
Alongside that, I’ve designed matching running sets, posters, stories, and visuals that bring Flow & Go’s identity to life - bold, empowering, and community-driven. The kind of branding that makes you want to lace up your trainers and get moving!