Floresce Tea — Brand Design

Floresce is a mindful tea brand built on the philosophy of balance and well-being. Designed from the ground up, the brand blends elegant visual storytelling with a thoughtful sensory experience.

Through a holistic branding approach spanning naming, identity, strategy, packaging, and digital design, Floresce establishes a unique presence in the premium tea market.

Floresce is rooted in the philosophy of balance, between nature and self, tradition and modernity, simplicity and depth. The brand identity was developed to encapsulate this harmony, ensuring every element reflects a seamless, calming experience for the consumer.

Guided by a holistic approach, Floresce’s strategy focuses on making mindfulness a tangible experience. The brand narrative is built around ritual and reflection, reinforcing the idea that tea is more than a drink - it’s a daily act of self-care and intention.

Floresce is rooted in the philosophy of balance, between nature and self, tradition and modernity, simplicity and depth. The brand identity was developed to encapsulate this harmony, ensuring every element reflects a seamless, calming experience for the consumer.

Guided by a holistic approach, Floresce’s strategy focuses on making mindfulness a tangible experience. The brand narrative is built around ritual and reflection, reinforcing the idea that tea is more than a drink - it’s a daily act of self-care and intention.

To enhance the branding and product appeal, custom 3D models were meticulously crafted for all packaging elements, bringing the brand to life with exquisite attention to detail.