Explore REFORMR: A Structured Reformer Pilates Studio Concept

REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement.

The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints.

For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions

Built to feel calm, recognizable, and structured without losing warmth.

Part 2 + full case study coming soon ✦