Oaten was created for modern
May - Brand designer & strategist
Oaten was created for modern routine.
Nourishment positioned as structure, not spectacle.
High protein, high fiber; translated into a restrained visual system.
Muted neutrals, grounded typography, and layered materials create clarity without noise.
Three blends. One daily rhythm.
Designed to move seamlessly across packaging and print; tactile, precise, and intentional.
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Posted Feb 20, 2026
Oaten was created for modern routine. Nourishment positioned as structure, not spectacle. High protein, high fiber; translated into a restrained visual syste...
