Founder and Creative Director — Brand & Motion
Founder and Creative Director — Brand & Motion
Bringing Brands to Life Through Motion, 3D & Design
Bringing Brands to Life Through Motion, 3D & Design
Media & Tech | NYC
https://www.linkedin.com/posts/anthonyjohns_newbalance-ai-fashion-activity-7387274738844192768-X9hs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAPZY3oB7Req8S_a2OXOWHkhkPZ98cF_wTI
I challenged myself to reimagine New Balance 👟 under the neon lights of Vegas, reflecting the vibrancy of the streets with FLORA. A mirror like reflection of what you've done and where you've been...and where you're going, it's where legacy meets future.
Reflect the Rush.
The tool chain: Creative Refs-->GPT 5-->Nano Banana-->Redux-->Nano Banana-->Veo 3.1-->WAN 2.2-->Topaz
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I asked the question -- what if a modern Prosche took aesthetic cues from 1980s Sony design?
To explore this concept, I used Flora to map out a variety of outcomes. One of the great things about a node based canvas is that it encourages experimentation and novelty, allowing your creative ideas to branch, evolve, and build.
In this project file, I left the different experiments intact so you could see the evolution of thought.
https://www.linkedin.com/posts/anthonyjohns_i-asked-the-question-what-if-a-modern-activity-7389001200278376448-iAlq?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAPZY3oB7Req8S_a2OXOWHkhkPZ98cF_wTI
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FLORA (https://www.linkedin.com/company/floraai/) tasked creators to reimagine Bosch’s The Garden of Earthly Delights—so I did. Bosch's work is brought to life for a modern airline creative campaign with the concept 'Explore Your World,' inviting travelers to see their world anew.
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Check out how I styled Arc'teryx with Flora*
Flora excels at reimagining fashion with different models and settings.
https://www.linkedin.com/posts/anthonyjohns_check-out-how-i-styled-arcteryx-with-flora-activity-7391534844285202432-p602?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAPZY3oB7Req8S_a2OXOWHkhkPZ98cF_wTI
*Concept work
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Brand identity and websites for B2B SaaS and AI startups
Brand identity and websites for B2B SaaS and AI startups
Premium Framer Websites and Motion Design for Growing Brands
Premium Framer Websites and Motion Design for Growing Brands
One designer. Messy ideas to shipped, working products.
One designer. Messy ideas to shipped, working products.
Auricle, Premium Social Media Campaign
Designed a premium social media campaign for Auricle to strengthen its brand presence and showcase its wireless audio products through compelling visual storytelling. The campaign combined product-focused creatives, lifestyle imagery, and feature driven advertisements within a cohesive, modern visual identity to drive awareness and engagement.
Role: UI/Visual Designer Deliverables: Social media campaign, Instagram creatives, product advertisements, visual branding assets
Tools: Figma, Adobe Photoshop, Adobe Illustrator
Goal: Build a premium brand presence and create high-converting social media assets that effectively communicate the product's value while maintaining a consistent, cohesive visual identity.
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Kalise, Premium Social Media Campaign
Designed a premium social media campaign for Kalise to elevate its brand presence and promote its Vitamin C Hair Serum through elegant visual storytelling. The campaign combined product-focused creatives, educational content, and lifestyle imagery to communicate the serum's benefits while reinforcing a clean, science-backed, and luxurious brand identity.
Role: UI/Visual Designer
Deliverables: Social media campaign, Instagram creatives, product advertisements, educational carousel, visual branding assets
Tools: Figma, Adobe Photoshop
Goal: Build a premium brand presence and create high-converting social media assets that educate customers, showcase the product's benefits, and maintain a cohesive visual identity.
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Brand & packaging designer for cosmetic & lifestyle brands
Brand & packaging designer for cosmetic & lifestyle brands
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
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A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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AI Agents & SaaS Platforms | 10+ Products Shipped
AI Agents & SaaS Platforms | 10+ Products Shipped
Finally, My submission for Rive BroadCast Challenge.
A fully interactive VTuber livestream experience built in @Rive , featuring a custom anime character rigged and animated from scratch with visemes and facial expressions. The project includes a modern streaming UI, scripted stream timer with start/stop/reset and custom time controls, interactive chat with editable usernames and messages, and dynamic subscription and donation alerts.
It also explores Rive’s 3D Canvas with a rotatable, swappable logo placeholder, along with interchangeable game panels. Everything is powered by Rive Scripting and Data Binding, making the components dynamic and ready to integrate into web or mobile applications.
Invite Link: https://editor.rive.app/file/broadcast-live-stream-final-1/2492265?linkId=CFO5HpEGeEu5nnAi5C8UPA
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I've been working on DivineShot for a while now. It's still a work in progress, but I wanted to create a "Coming Soon" page that truly captures its vision.
To build the hero section, I used @Unicorn Studio —and I genuinely loved the experience. While I'm comfortable working with WebGL, using Unicorn Studio felt like working in After Effects: intuitive, layer-based, and incredibly easy to experiment with.
I'm honestly hooked. I've already started exploring new ideas and building more interactive experiences with it.
Huge shoutout to the Unicorn Studio team for creating such an amazing tool. ❤️ I also plan to give back to the community by creating tutorials, since there aren't many available yet. Hopefully they'll help others get started and unlock what's possible.
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