What if your favorite skincare

What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻