Not every client comes to
Anita Autorino
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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Posted Oct 17, 2026
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands. That was the case with Hoppr, a protein powder bran...
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