Landing pages for pSEO (mobile + desktop)

For Passage—a financial platform supporting international students—I developed 14 landing pages entirely from scratch. The goal was to create a visually cohesive, responsive design that presents the existing content clearly across all devices.

Responsive Layout Across Devices: The challenge was to ensure that every page maintained its visual integrity on desktops, tablets, and smartphones. I implemented a fluid grid system and media queries to adapt layouts seamlessly to different screen sizes without altering the written content.

Optimized Readability: Although the text content remained unchanged, I focused on enhancing typography by setting appropriate font sizes, line heights, and spacing. In this process I also utilised the existing styles on Figma and created new ones when necessary. This ensured that the content was easily readable on both large screens and smaller devices.

User-Friendly Navigation: To support a smooth user journey, I optimized navigation elements such as call-to-action buttons and menus. These elements were designed to be prominent and touch-friendly, which improved interaction on mobile devices.

Consistent Brand Presentation: By building the pages from the ground up, I ensured that every element—from color schemes to imagery—aligned with Passage’s branding. This consistency reinforced a professional image while delivering a modern, engaging visual experience.

The resulting landing pages provide an intuitive and visually consistent experience for users across all platforms. The design enhancements have improved usability, maintained content integrity, and effectively supported Passage’s mission—helping international students access the financial resources they need.

This project demonstrates my ability to solve specific visual and technical challenges during the design phase, ensuring that each page is optimised for today’s multi-device landscape.