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Zacharenia Piperaki's avatar
Zacharenia Piperaki
Athens, Greece
Performance Marketing & AI Strategy for DTC Brands | 2x ROAS
New to Contra
Cover image for Helped a 6-figure ecommerce brand scale through daily Meta a...
Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.
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Cover image for From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Perf...
From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creative Director Goal: Increase CTR and engagement for a boutique swimwear launch Approach: • Strategized a high-contrast, emotionally resonant concept • Shot bold visuals contrasting snow + sea to break scroll inertia • Created copy + ad sets tailored for cold and warm audiences • Launched multi-platform campaigns (IG + Meta Ads) Result: • CTR boost from 0.40% → 11% • Cost-per-click down by 68% • Doubled landing page views in 10 days
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Cover image for Creative Strategy, Funnel Optimization Premium Pet Product Brand
Creative Strategy, Funnel Optimization Premium Pet Product Brand
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Cover image for Performance Creative Strategy for Fashion Brand
Performance Creative Strategy for Fashion Brand
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Performance Marketing Specialist(4)
eCommerce Marketer(2)
Social Media Marketer(1)
Email Marketer(1)