Marketing manager| Sneakar i.o
Bertha Edson
Sneakar Case Study: Driving 75% More Sales Through Influencer & UGC Marketing
Client: Sneakar – US-based tech-forward footwear brand integrating Augmented Reality (AR) into shoe designs
Role: Influencer Marketing Manager · TikTok Shop Strategist · UGC Program Lead · Product Marketing Specialist
Overview
Sneakar wanted to stand out as a trendsetting, fashion-tech brand while increasing conversions on TikTok Shop. My goal was to build a creator-driven marketing engine that blended UGC, influencer partnerships, and performance-focused product marketing all designed to drive real sales.
Marketing Strategy
1. TikTok Shop Optimization
I revamped Sneakar’s TikTok Shop presence to improve visibility and conversion by:
Writing high-converting product descriptions centered around the AR experience
Integrating UGC-style demo videos to build trust
Creating short-form content that spoke directly to Gen Z and Millennial shoppers
Result: Higher clickthrough rates and more add-to-carts within the first two weeks.
2. Influencer & UGC Creator Recruitment
I built and managed a high-performing roster of creators who could sell — not just post.
This included:
Recruiting influencers and UGC creators who aligned with sneaker, fashion, and lifestyle niches
Directing content ideas such as AR try-ons, styling videos, and unboxings
Managing outreach, seeding, negotiations, approvals, and performance tracking
Re-engaging top-performing creators for consistent ongoing sales
Result: Authentic content that customers trusted, leading to more conversions.
3. Affiliate Program Development
To scale growth sustainably, I launched a creator affiliate program that rewarded performance.
I handled:
Affiliate onboarding
Custom tracking links & dashboards
Performance-based incentives
Monthly creator challenges to drive sales bursts
Result: Autonomous creator-led sales without increasing ad spend.
4. Story-Driven Product Marketing
I positioned Sneakar as more than footwear — but a fashion-tech experience using AR.
This included:
Clear messaging differentiating Sneakar from traditional sneaker brands
Consistent storytelling across TikTok, Instagram Reels, and affiliate content
Product positioning that appealed to early adopters and style-driven audiences
Result: Stronger brand identity, increased memorability, and improved customer trust.
Key Results
⭐ 75% Increase in Sales & Engagement
Fueled by strategic influencer recruitment, UGC direction, and TikTok Shop optimization.
⭐ Viral-friendly content that boosted organic reach
Creators showcased the AR “wow factor,” making the product instantly shareable.
⭐ Predictable, repeatable creator partnerships
Instead of one-offs, creators consistently drove measurable results.
⭐ Stronger brand differentiation in a crowded market
Positioned Sneakar as a leader at the intersection of fashion and technology.
AR activation content
content bank
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Posted Dec 22, 2024
I boosted Sneakar's TikTok Shop, managed influencers, launched affiliates, and shaped its AR-driven brand identity.
