Marketing manager| Sneakar i.o
Bertha Edson
Project for Sneakar: Revolutionizing Footwear Marketing through AR Experiences
Client: Sneakar – A USA-based footwear brand integrating Augmented Reality (AR) into its shoe designs to elevate the customer experience.
Role: TikTok Shop Marketing & Affiliate Manager | Influencer Marketing Manager | Product Marketing Specialist | Brand Architect
Objective
The goal was to position Sneakar as a trendsetting footwear brand by leveraging its unique AR feature, amplifying its presence on TikTok Shop, and driving customer engagement and sales through strategic influencer collaborations, affiliate programs, innovative product marketing strategies, and robust brand architecture.
Approach
TikTok Shop Marketing
Optimized Product Listings: Enhanced the TikTok Shop product pages with compelling descriptions, AR demos, and high-quality visuals to highlight the brand's unique selling proposition.
Short-form Content Creation: Collaborated with influencers and content creators to produce engaging TikTok videos showcasing the AR experience and styling versatility of the shoes.
Data-Driven Ads: Ran targeted ad campaigns to reach the Gen Z and Millennial audience interested in tech-forward fashion.
Affiliate Program Management
Program Setup: Designed and launched an affiliate marketing program to incentivize content creators and micro-influencers to promote Sneakar’s products.
Performance Tracking: Monitored affiliate-generated traffic and conversions using custom tracking links and dashboards, ensuring clear ROI insights.
Community Building: Built strong relationships with affiliates by providing them with creative assets, product samples, and exclusive rewards.
Influencer Marketing Management
Campaign Development: Identified and onboarded influencers specializing in lifestyle, fashion, and tech content to authentically promote Sneakar’s AR-enabled footwear.
Creative Collaborations: Directed campaigns featuring unboxing videos, "try-on" reviews showcasing the AR experience, and styling challenges that resonated with target audiences.
Engagement Maximization: Leveraged TikTok trends to create viral content and drive organic growth.
Product Marketing Strategy
AR Demonstrations: Integrated AR demonstrations in all marketing assets, from TikTok content to affiliate promotions, highlighting the technology as a game-changer.
User-Centric Messaging: Positioned the product as not just footwear but a unique blend of fashion and cutting-edge technology, appealing to early adopters and style enthusiasts alike.
Cross-Channel Promotion: Amplified TikTok campaigns across other platforms, including Instagram Reels and Threads, to create a unified marketing approach.
Brand Architecture
Defining Brand Pillars: Established Sneakar’s brand pillars around innovation, style, and inclusivity to create a consistent and compelling identity.
Visual Identity Alignment: Collaborated on the visual branding to ensure the AR feature was central to the brand narrative, reflected in logos, packaging, and marketing materials.
Storytelling Framework: Developed a brand story emphasizing the intersection of fashion and technology, highlighting Sneakar’s mission to redefine footwear experiences.
Customer Touchpoints: Streamlined the customer journey across platforms to ensure a cohesive brand experience, from TikTok Shop to influencer promotions.
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Posted Dec 22, 2024
I boosted Sneakar's TikTok Shop, managed influencers, launched affiliates, and shaped its AR-driven brand identity.
