Lead Generation and Customer Acquisition
Judith Amarachi
About the Project
Haystacks Tech is a US-based company focused on helping companies with their quality assurance and automation needs with other products under it such as Hay-Caf, a cloud automation framework, Haystacks constants, and Haystacks Async
Challenges & Roadblocks
Haystacks Tech had the challenge of generating quality leads, low monthly booked meetings, and lead conversion.
Solution & Impact
As a lead generation specialist with Haystacks Tech, my role was to improve Haystack's overall email outreach delivery, open rate, and reply rate through videos and booked calls.
To do this, I utilized Loom video services to create personalized videos for outreaches and account-based marketing, which increased Haystack's email open rate by over 75%, reply rate by 25%, and weekly booked calls to over 5. Following this method, HayStacks onboarded new clients interested in quality assurance and automation needs.
Screenshots and pictures are withheld for the company’s confidentiality reasons.
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Posted Nov 25, 2024
Judith increased Haystack's email open rate by over 75%, reply rate by 25%, and weekly booked calls to over 5 through personalized email marketing.
