Lead Generation and Sales

Judith Amarachi

Lead Generator
Copywriter
Digital Marketing Specialist
Apollo
Lemlist
LinkedIn

About the Project

Carril is a digital marketing partner for founders that provides startups with complete digital marketing services to effortlessly start and scale their businesses.

Challenges & Roadblocks

Faced with the challenge of poor visibility, reach, lead generation, and conversions, Carril found it challenging to expand their clientele and business reach.

Solution & Impact

To solve this, I first audited their website and worked closely with the web designer to redesign the website to a better and more functional one suitable for Carril’s ideal clients. Not only that, utilizing the viral loop strategy, I developed viral Twitter and LinkedIn content that brought over 15 inbound leads in less than 14 days. In addition, I introduced and led personalized outreach campaigns that increased the company’s booked rate by over 45%, which in turn added new startups to the company’s clientele.
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