Successful Product Launch Through Digital Marketing

Judith Amarachi

Product Marketer
Content Creator
Digital Marketing Specialist
Apollo
LinkedIn
Miro

About the Project

Seamailer is an email marketing software built for startups, builders, writers, and content creators to help them grow their businesses while maximizing cost. Seamailer was built to help startups grow and to help overcome deliverability problems associated with most of the email-sending platforms in the market.

Challenges & Roadblocks

Seamailer was built in the early months of 2024 with only 40 sign-ups and 5 active users on the platform. This was a big problem for the founders because they were limited by the inability to reach their potential users, and the ones they had were not converting to keep the business going. All efforts to market the software, including attending seminars, talk shows, and events, proved futile as no company showed interest in the product.
Seamailer's Product Hunt Launch
Seamailer's Product Hunt Launch

Solution & Impact

As the product and growth marketing lead at Seamailer, it was my responsibility to design the company’s sales funnel, generate leads, convert them, and develop processes that would help move the company forward. With my experience and position, I built a sales funnel, designed launch roadmaps, developed content strategies, introduced new product features, evaluated formal websites, and worked with the designers to draft the recent website, among others, to propel the growth of Seamailer. After that, I led Seamailer’s launch on Product Hunt. The Product Hunt launch went successfully as planned, with Seamailer emerging as product 2 of the day and product 3 of the month. Seamailer went from 40 users to over 500 signups in less than one month of launch and funnel execution, with daily website traffic of 1000+ and now garnering over 2000 users since launch.
Seamailer's users dashboard
Seamailer's users dashboard
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