Market & Audience Research

Judith Amarachi

Content Strategist
Marketing Strategist
Content Creator
Canva
LinkedIn
Reddit

About the Project

Acquire AI serves as a marketplace where people buy and sell their AI projects, startups, and tools. It also serves as a place to get expert advice and hire expert developers for AI projects.

Challenges & Roadblocks

Acquire AI, had challenges with audience identification, market and audience research, and content development.

Solution & Impact

My role at Acquire AI was to help the company conduct market and audience research to understand its audiences and develop a content marketing strategy and content that would help it reach more potential investors and VCs. These tasks were efficiently completed using platforms like Quora, AnswerThePublic, and Reddit, which helped with insights into the target audiences. Furthermore, a content plan was developed and designed using Canva, among other tools used.
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