Growth Strategy for Luxury Jewellery Brand
Mariia Malko
Developed a full-scale growth plan for a European luxury jewellery brand, designed to refine its positioning and elevate its market presence. The strategy was both creative and highly detailed, covering everything from brand refinement and positioning to the execution of targeted initiatives.
My Process:
Brand Positioning & Refinement
Conducted a deep dive into the brand’s current image and market standing.
Identified opportunities for sharper positioning to align with luxury consumer expectations.
Strategic Framework Development
Designed a detailed growth plan mapping short- and long-term opportunities.
Built a roadmap integrating creativity, strategy, and execution.
Marketing & Events Strategy
Created concepts for exclusive events and marketing activations to enhance brand visibility.
Developed PR and event target lists to ensure the right audience reach.
Digital & Social Media Approach
Outlined a bespoke social media strategy tailored for a luxury audience.
Proposed campaign planning ideas to strengthen online storytelling.
The strategy served as a strategic proposal of a comprehensive, actionable roadmap that combined positioning, event concepts, marketing activations, PR targets, and social media planning.
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Posted Sep 8, 2025
Arowth plan for a European luxury jewellery brand.
