Creative Direction | Giarité 2023

In the heart of a city that never sleeps, a legend emerged – a fallen star, once a radiant jewel in the night sky. Enchanted by the urban glow, she had descended to Earth, becoming a radiant link between the stars and the earth.

As part of my creative direction for campaign shoots, I developed the concept of THE CELESTIA campaign shoot – a captivating crystal handbag collection inspired by heavenly constellations and the dynamic urban spirit.

I was responsible for assembling and communicating with the creative team, managing logistics, and overseeing the entire process. My role extended to videography and capturing behind-the-scenes moments, working closely with the photographer to ensure the final visuals reflected the intended blend of celestial and urban themes.