Lead generation through Facebook ads in Solar niche has turned out to be the most profitable investment in recent years. The amount of good quality leads one can get through Facebook advertising is totally dependent on the strategies one implement. In past few years I have generated 3000+ leads for my clients in solar niche. How? let's understand

When making your plan to find new customers, think about where your business is, what you have to work with, and where you want to go. Your strategy for finding leads is like a recipe, it mixes different ways to attract customers. But remember, it needs to fit your business stage, what you've got, and what you want to achieve.

Once you've decided on the different ways to attract customers, it's time to get specific. Dive into each method and make a plan. Here's how:

Check out the competition: See what others are doing and how they're doing it.

Find your perfect customer: Figure out who your ideal customer is for each way you're reaching out.

Stand out from the crowd: Think about what makes you different and why customers should choose you.

When you're making offers, you've got two main ways to go:

The direct approach means getting right to the point. You tackle the main problem head-on and offer a solution. It's great when you don't have any special deals and just want to attract top-notch leads by showing off your service.

Offers with hooks often need a step-by-step plan. This helps give people more details about what you're offering and nudges them to do something specific.

By using a funnel for hook-based campaigns, you sort out the people who are really interested in what you're offering, like going solar, from those who are just curious because of the hook

The lead form offers several advantages. It's easy to set up, doesn't incur extra costs for software, and provides an in-app experience that enhances user satisfaction and reduces drop-off rates. Additionally, it conveniently pre-fills contact information, streamlining the process for potential leads. Moreover, it tends to result in a lower cost per lead (CPL).

However, there are some drawbacks to consider. The lead form typically includes fewer filtering questions, which may affect lead quality. Furthermore, it lacks the option to incorporate visual elements, potentially limiting its ability to engage users effectively.

The lead funnel offers numerous advantages. It allows for better user education and includes more criteria for pre-qualifying leads, enhancing lead quality. Additionally, it provides a superior user experience and offers greater flexibility in presenting the benefits of solar power, including social proof and unique selling propositions.

However, there are some drawbacks to consider. Building and managing a lead funnel demands more time and a larger initial investment in software. Moreover, it requires a certain level of technical expertise to set up and maintain effectively. Furthermore, the lead journey within the funnel is longer, often resulting in a higher drop-off rate compared to a standard lead form. Despite these challenges, the lead funnel remains a powerful tool for engaging and nurturing leads in the solar industry.

Monitoring Key Performance Indicators (KPIs) is essential for evaluating whether your advertising campaign is delivering the necessary outcomes to maintain and expand your business.

The right approach in doing so is to streamline everything in one place like the example below