An Ecommerce Project
Nitin Upadhyay
From Nowhere to Now Here
Case Study: Silverhouse by RJ - Rapid Growth and Online Presence in Lucknow
Silverhouse by RJ, with no initial online presence, rapidly established itself as a leading name in the online silver jewelry market in Lucknow. Within just three months, they achieved remarkable growth and digital footprint.
It's not what you sell that matters as much as how you sell it!
Social Media Transformation :
Starting Point: Almost no engagement on social media platforms.
Explosive Growth: Achieved 1 million engagements a month through strategic content and targeted marketing.
Sales and Marketing Success :
First Sale Milestone: Remarkably, their first sale was made through ads in the very first month of operation.
Ad Strategy: Leveraged targeted digital advertising to reach potential customers, leading to immediate and substantial sales.
Social media
Engagement and Content Strategy:
Content Variety: Types of posts, such as product images, customer reviews, and behind-the-scenes glimpses into the crafting process.
Engagement Rates: Likes, comments, and shares per post indicates the level of audience engagement.
Brand Representation:
Brand Voice: How well the brand’s personality and values are conveyed through posts and interactions.
Visual Consistency: Consistent use of colors, themes, and photographic style to reinforce brand identity.
Example Posts
Power Reach
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Posted Dec 22, 2023
Rj Jewellers, a local silver jewelry shop decided to be just as present as it was in the offline market. Here's a comprehensive report on its growth.
