Brand Identity & Social Media Launch for Sorelle Skincare

Nitin Upadhyay

Creative Director

Graphic Designer

Social Media Strategist

Canva

Cosmetics

Brand Identity & Social Media Launch for Sorelle Skincare (Canva Project)

Project Type: Visual Identity, Content Creation, Creative Direction, Ad Creatives Role: Creative Director, Designer, Copywriter Timeline: January 2025 – April 2025

Overview:

Sorelle is a skincare brand, it’s an emotion, a ritual, and a return to softness. From the first spark of visual direction to the final touch of a single post, I had the honor of building a timeless, warm, and trustworthy identity for Sorelle, crafted to connect deeply with women who see skincare as a meaningful, emotional journey.

It was a full-blown brand storytelling experience where every detail, from textures and typography to the direction of falling serum droplets, was intentional.

My Involvement from Start to Finish:

🌿 1. Moodboarding & Brand Direction

I began with a vision. I curated a comprehensive moodboard that visually represented everything Sorelle stands for, soft textures, calm palettes, natural elements, and a luxurious yet approachable essence. This guided every creative decision going forward.

🧴 2. Product Understanding and logo creation

Four key products—Carezza, Radiosa, Velvutto, and Rituale—each with a different soul. I studied them deeply to understand how each product fit into the customer’s daily rituals and emotions. This understanding laid the foundation for storytelling and creation of the logo for their brand.

🎨 3. Carousels (Educating & Engaging)

I developed multiple Instagram carousel posts with a thoughtful content strategy:

Brand Introductions: Each carousel introduced the brand all while keeping visuals and copy aesthetically aligned.

Skin Concern Education: Carousels like “Let’s Talk About Pigmentation” educated the audience while softly nudging them towards the product solution (e.g., Radiosa for pigmentation).

Lifestyle Storytelling: Posts like “A Day with Sorelle” blended narrative, visuals, and routine-based touchpoints, making the product part of everyday life rather than a separate purchase.

📸 4. Visually Rich Single Image Posts (Product intro)

I designed and directed minimalist single image posts for each product.

🧠 5. Thoughtful Copywriting & Emotional Hook

Every post was layered with intentional language. From carousel headers to caption ideas, the tone was carefully curated to speak to Sorelle’s woman: soft yet strong, thoughtful, and deeply intuitive.

Result?

I built a mood, a ritual, and a relationship between Sorelle and its community. The brand now has a visual language that whispers confidence, empathy, and gentleness in every post. The foundation is set, for ads, campaigns, influencer collaborations, and more.

This is the kind of project that reminds me why I love building brands from the ground up.

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Posted Apr 25, 2025

I brought Sorelle’s skincare line to life with thoughtful creative direction, warm copywriting, and visuals that feel like self-care.

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Timeline

Jan 1, 2025 - Apr 30, 2025