Performance Creative Strategy for Fashion Brand

Led performance creative strategy for a fashion brand, combining data analysis with conversion-focused visual storytelling. Developed and systematically tested ad copy, scroll-stopping hooks, and trend-informed messaging that converted cold audiences into customers. Results: Generated 600+ sales in under 4 months at $37 customer acquisition cost with strong retention rates across multiple ad sets. Strategy: Fashion-forward brand voice with identity-based messaging and conversion-first creative structure. Focused on scalable hooks that maintained performance when expanded to new audiences.