Zacharenia Piperaki
Performance Marketing & AI Strategy for DTC Brands | 2x ROAS
Ready for work
Zacharenia is ready for their next project!
Role: AI Creative Director & Prompt Engineer Tools: Gemini, Midjourney, Sora, Photoshop, Canva
Timeline: 1 Week
The Challenge
The Bottleneck of Traditional Fashion Shoots
For a fast-moving fashion brand, producing high-quality editorial imagery is usually a logistical nightmare involving location scouting, model casting, photographers, and lighting crews. We needed to launch a new knitwear collection but lacked the time and budget to execute multiple location shoots (Subway, Art Deco Elevator, Urban Night) to test which aesthetic resonated best with our audience.
💡 The Solution
"Hard Prompting" for High-Fidelity consistency I utilized advanced prompt engineering techniques with LLM's to bypass the traditional production pipeline.
Production Velocity: Delivered 150+ high-resolution editorial images in 7 days.
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Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.
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From 0.40% to 11% CTR | Swimwear Brand Case Study
Role: Performance Marketing Strategist & Creative Director
Goal: Increase CTR and engagement for a boutique swimwear launch
Approach:
• Strategized a high-contrast, emotionally resonant concept
• Shot bold visuals contrasting snow + sea to break scroll inertia
• Created copy + ad sets tailored for cold and warm audiences
• Launched multi-platform campaigns (IG + Meta Ads)
Result:
• CTR boost from 0.40% → 11%
• Cost-per-click down by 68%
• Doubled landing page views in 10 days
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Creative Strategy, Funnel Optimization Premium Pet Product Brand
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Performance Creative Strategy for Fashion Brand
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Email Marketing Strategy for Children's Book Brand
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Pinterest SEO Growth System Validation
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My role. SEO & Content Strategist
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