Zacharenia Piperaki
Performance Marketing & AI Strategy for DTC Brands | 2x ROAS
New to Contra
Zacharenia is ready for their next project!
Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.
Media PurchasingFacebook AdsFacebook AnalyticscasestudycustomercasestudyPerformance MarketingMarketing Strategy
The Campaign That Never Launched | Creative Brief for Pet Brand
Role: Creative Director & Performance Strategist
Brief Goal: Increase click-throughs for a pet product addressing destructive behavior
Concept:
• Developed a fake “breaking news” spot featuring a suited German...
From 0.40% to 11% CTR | Swimwear Brand Case Study
Role: Performance Marketing Strategist & Creative Director
Goal: Increase CTR and engagement for a boutique swimwear launch
Approach:
• Strategized a high-contrast, emotionally resonant concept
• Shot bold visuals contrasting...
