Zacharenia Piperaki
Growth Strategist & Creative Director | Consumer Psychology
Ready for work
Zacharenia is ready for their next project!
The anatomy of a high-converting luxury asset.
Most heritage brands bleed their acquisition budget on wide-angle lifestyle shots that fail to communicate physical value on a mobile screen.
To capture premium intent, the creative direction must act as a technical schematic.
This is...
Speculative Architecture: Re-Engineering Tactile Trust for Premium Knitwear
Growth architecture for slow luxury. A speculative audit for Guest in Residence, using tactile visuals to neutralize buyer anxiety and optimize acquisition.
Role: AI Creative Director & Prompt Engineer Tools: Gemini, Midjourney, Sora, Photoshop, Canva
Timeline: 1 Week
The Challenge
The Bottleneck of Traditional Fashion Shoots
For a fast-moving fashion brand, producing high-quality editorial imagery is usually a logistical nightmare...
AI ArtPrompt WritingMidjourneyGoogle GeminiGrowth MarketingperformancecreativeaipromptengineeringSoraProduct Marketingcreativestrategy
Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.
Media PurchasingFacebook AdsFacebook AnalyticscasestudycustomercasestudyPerformance MarketingMarketing Strategy
From 0.40% to 11% CTR | Swimwear Brand Case Study
Role: Performance Marketing Strategist & Creative Director
Goal: Increase CTR and engagement for a boutique swimwear launch
Approach:
• Strategized a high-contrast, emotionally resonant concept
• Shot bold visuals contrasting...
