Speculative Architecture: Re-Engineering Tactile Trust for Premium Knitwear
Growth architecture for slow luxury. A speculative audit for Guest in Residence, using tactile visuals to neutralize buyer anxiety and optimize acquisition.
Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.