Email Marketing Strategy for Children's Book Brand

I designed and implemented a conversion-focused email strategy for an educational brand targeting parents of young children. The goal was to boost product visibility and drive sales through a 3-email launch series and weekly newsletter. Key Deliverables • Email copywriting tailored to parents of 4–8 y.o. readers • HTML design using brand colors & illustrations • Mobile-responsive layout • Weekly analytics and A/B subject line testing Results • Open rate: 19–20% • Click-through rate (CTR): ~3% • Increased site traffic during email sends